Dr. Michael Beck is president and owner of DC Practice Tools, LLC,  and developer of  marketing tools for chiropractic doctors. After graduating from Parker Chiropractic College in Dallas, TX in 2001, he took his first practice from near bankruptcy to over $30k a month using new marketing strategies he learned from top marketing experts. These marketing strategies included chiropractic newspaper ads, internet and email marketing, yellow pages, networking and more. Dr. Beck is an experienced copywriter and has written successful copy for very high conversion websites and newspaper ads.

He currently lives in the hill country of central Texas with his Proverbs 31 wife and 8 wonderful children.




“If I had his program 10 years ago, you wouldn’t be reading this, I’d be fishing off my tropical island someplace!”

Years ago I had a practice which treated 150 patients daily for close to ten years. I eventually went to the DC/MD model when my body wore out and my marketing efforts declined since I was unique in our community rearding interdisciplinary practice. Spiraling overhead eventually led me to return to solo practice, but the marketing that was successful in the past no longer produced consistent results, and ROI was low.

I liked everything I heard and read pertaining to Dr Beck`s program. I related to his experiences, and the sraightfroward approach resonated with me. Unfortunately alot of the marketing and consulting services available in our profession today use antiquated approaches that simply don`t work like they once did. Long winded scripting, 2-3 day reports, and high cost either out of pocket or with hefty percentages of practice increase are the norm. We all know that getting qualified new patients in our doors remains THE most important aspect of a successful practice. The initial ad I ran was neuropathy. I`d written ads myself on the condition in the past and experienced modest success from them.

With Dr Beck`s ad I had 21 NPs and many of them have since referred other patients to us. The ROI thus far exceeds 20-1, and the tab is still running. The difference in my opinion is his copywriting skill. I`m actually a pretty good writer, but there`s a science to ad copy that I admittedly know nothing about. If I had his program 10 years ago, you wouldn`t be reading this, I`d be fishing off my tropical island someplace!

– Dr Ren Halverson

“We actually got a flood of new patients…19 with just one ad…amazing.”

We are so pleased with the result of our “If  You’ve Ever Considered Seeing a Chiropractor” ad. We just opened a new practice in a small town and had seen very minimal results from our previous advertising…it was just a waste of time and money.

We placed your ad one time in our local Sunday paper at a cost of $331.50 for a ¼ page.

We actually got a flood of new patients…19 with just one ad…amazing. Within the first couple of weeks, our initial projected collections are $3385.00, that’s over a 10 to 1 return on investment, but we are expecting that to be much higher as a large number of these new patients are continuing care and are referring their friends and family members.

What a great marking tool, we are running the headache ad right now and are seeing similar results. So far the quality of patients from that one seems even better and they are much more motivated because the migraines are so debilitating.


Dr.’s Brian and Jessica Bell Dickinson, ND