As a new graduate of chiropractic school, your determination to begin your chiropractic career is at its highest point.
There is nothing that can hold you back. Fresh out of clinical rotations, you are mentally ready to open your own office and begin seeing your own patients. You even have a few patients already lined up, and they aren’t even related to you.
When setting up your chiropractic office, you thought you had covered all of your bases; equipment, furniture, office supplies, even some nice chiropractic art for the walls.
There might have even been enough loan money left to hire one chiropractic assistant.
You even made it through the credentialing process without too much stress, so now you can proudly answer ‘yes’, when a patient asks if you are in their network. Although, you’re pretty sure this was the right decision, you inwardly cringe when you see your rates reduced by half.
But hey! This will only hurt for a little while because after all, being in network with all the major insurance groups will help you get more patients…right?
You don’t even realize you’ve left something out before reality sets in.
This timeline is different for everyone, but at some point you begin to notice your bubbly determination has turned to desperation. That once giddy chiropractic graduate has begun to see life on the other side of the rose colored glasses and it’s pretty black and white.
I think this happens when you begin to get more claim denials in the mail than checks. This is when you learn the dance of insurance appeals. Nobody warned you about that did they?
In hindsight, I can say optimistically, it will get better.
Would you believe me if I told you this was a choice?
The choice between aggressively marketing your business or to continue down the road of denial seems like a no brainer.
However there are those who turn a blind eye to the obvious signs of a sinking ship. I can’t say that I blame them, the decision to spend money on marketing and chiropractic advertising is a hard pill to swallow for some, for others it’s an all-out emotional roller coaster. Whether it’s fierce independence, fear or pride, all of these emotions will only hold you back and stunt the growth of your practice and your chiropractic career.
It is my hope that I can reach some of you before you spend tons of money on marketing seminars and valuable time on weekend spinal screenings. Not that these two things are bad, you can learn a lot at marketing seminars and you can actually get a few good patients from spinal screenings.
You can learn just as much about marketing from your computer, in the comfort of your home or office. There are some really amazing chiropractic marketing resources online. You can learn as much as you want for free and when you have the time.
And are you really ready to settle for a few good patients? Or would you prefer a continuous flow of great patients?
There are a lot of marketing services and product choices. In fact, in can become very overwhelming.
Questions come faster than you can write them down. But one question asked more than others…
“What kind of marketing is best for my practice?”
It’s a valid question as there are many products and services to choose from and how in the world are you supposed to know which one works best or which one is best for your practice?
Here’s my two cents worth; you want to look for the kind of marketing that is designed for the chiropractic practice, targets and connects with a large multi-generational audience and has been proven over time, not just once but over and over again, and the one that increases the flow of new patients into your office.
That’s where the rubber meets the road, when the money you spend plus the credibility of the marketing product you buy, gives you the results you need to bring growth to your practice.