I’ve heard it said before that if you want to know how to make a lot of money, you wouldn’t ask a broke person. For plumbing issues you call a plumber, computer problems you call a techie and so on. My point is that you want to get the person that is right for the task, a person who has been professionally trained and is successful in their field.
The same is true for chiropractic marketing and advertising for your practice. When you do decide the time is right to try some type of marketing, you first want to do some research as to what works best for the chiropractic profession and for your practice. You want someone who is blazing trails in the chiropractic marketing niche.
Don’t be misled by those who work in an industry that sell marketing or ad space for a specific company, such as newspapers, direct mailer companies or free print publications. Why would you seek advice about marketing from and guy who sells space in a newspaper, when he doesn’t have a clue about your profession. He does or should know a lot about the newspaper he works for, the demographics of subscribers and circulation stats, but he can’t tell you what kind of marketing is best for you.
Who do you listen to for chiropractic advertising advice?
Where you seek out for chiropractic advertising advice will determine how successful your advertising campaigns will be. Surely you would not ask your staff if you are caring for your patients correctly. Of course you wouldn’t, not only are they not trained as a chiropractor, they are there to support your practice in the capacity for which you hired them. To run the front desk, answer phones and schedule appointments, processing payments, filling insurance, posting insurance…the list is long, but what is not on that list is their thoughts and insights on the care you provide for your patients. That is your expertise.
Same is true for getting others opinions and suggestions with chiropractic advertising. At the most, one of your staff team members should be proofing your chiropractic ads to make sure all contact information is concise and correct and checking for any errors in the text. Nothing more, nothing less.
So where do you turn for marketing advice?
Again I stress; do your research. There are many chiropractic marketing companies that fill up an entire online search results page. I suggest selecting a few and research each one thoroughly, first making sure the business is still open and how long it been in business. Check for reviews and then visit the website, if there is a blog, read through some of the blog posts. Comb through the website reading what marketing tools they offer. Check for support for the products and services offered. Call the support number and see if it is a working number, is there a real person on the other end? Can the help center answer your questions? Find and visit any social media sites the companies are active in. Check reviews on those sites too.