Comments on: What’s Your Biggest Question About Marketing? http://dcpracticetools.com/whats-your-biggest-question-about-marketing/ by Michael Beck, DC Wed, 16 May 2012 05:25:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: drbeck http://dcpracticetools.com/whats-your-biggest-question-about-marketing/comment-page-1/#comment-123 drbeck Mon, 20 Oct 2008 23:35:36 +0000 http://dcpracticetools.com/?p=98#comment-123 Hi Jay, Good question. In fact, I'm going to make my next blog post about this issue you bring up. Hi Jay,

Good question. In fact, I’m going to make my next blog post about this issue you bring up.

]]> By: Jay http://dcpracticetools.com/whats-your-biggest-question-about-marketing/comment-page-1/#comment-122 Jay Mon, 20 Oct 2008 22:43:38 +0000 http://dcpracticetools.com/?p=98#comment-122 What I'd like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). And, do the above in a non-cheesy format. I'm not really interested in sending out free reports/sales pitches to my prospective patients. I think today's consumer is privy to these "reports" and they know it's just a sales pitch. And, while you are seeking my questions; I'd like to know how to market my practice such that I'm not offending any of my potential patients. (Let's face it, some of the chiro marketing gurus' marketing methods are downright offending and low class). And that last statement is true, no matter how many patients were attracted with a particular ad. For example, let's say a cheesy ad brought in 20 NPs in one month; that's great...but what can't be measured is how many people were turned off to ever trying chiropractic because of the distasteful marketing tatics that are rampant in Chiro-Land. So...bottom line, is there a method of marketing that is classy and effective??? (That's the million dollar question). What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?).

And, do the above in a non-cheesy format. I’m not really interested in sending out free reports/sales pitches to my prospective patients. I think today’s consumer is privy to these “reports” and they know it’s just a sales pitch.

And, while you are seeking my questions; I’d like to know how to market my practice such that I’m not offending any of my potential patients. (Let’s face it, some of the chiro marketing gurus’ marketing methods are downright offending and low class). And that last statement is true, no matter how many patients were attracted with a particular ad. For example, let’s say a cheesy ad brought in 20 NPs in one month; that’s great…but what can’t be measured is how many people were turned off to ever trying chiropractic because of the distasteful marketing tatics that are rampant in Chiro-Land.

So…bottom line, is there a method of marketing that is classy and effective??? (That’s the million dollar question).

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