What’s Your Biggest Question About Marketing?

//What’s Your Biggest Question About Marketing?

What’s Your Biggest Question About Marketing?

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. Maybe it’s on a chiropractic website, a Google ad campaign, or a telemarketing deal.

When the dust settles, you look back and realized you got little to no new patients. Oh well, at least you “got your name out there”, right?

Has this ever happened to you?

I know I’ve fell for this more times than I should, especially in the early days of my practice. I remember a couple of guys came by the office selling me a spot on the “ad board at the local golf course”. It was only $600 and “all the golfers would see it in the locker room”. I wasn’t into golf at the time, but I thought this would surely bring in new patients, so it was a great deal. Six months later, I had not seen a single new patient from this ad. I called the ad company up, no working phone number. I asked a patient who played golf there if he had ever seen it in the locker room, and he said…”there are no locker rooms there, only bathrooms and there aren’t any ads in the bathrooms” (it’s a public course). Another $600 down the drain.

Not all marketing is bad. Not every ad rep is bad, but many will gladly take your money and run, not caring one bit if you make a good return on your investment or not.

When investing in marketing, make sure the marketer, coach or “guru” is straight forward with you. Do they talk about return on investment, or conveniently leave that out? Do they have a guarantee? It’s best if they have actually run a practice at some point, because then you know they’ve “lived it”.

We’ve all had our challenges marketing our practice. What I want to know is how can I help you better understand marketing? What would you like to know or learn more about when it comes to chiropractic marketing? There’s already too much hyped up marketing B.S. in chiropractic, let’s cut right to the point and talk about the issues that matter most to the hard working chiropractor.

Please leave a comment below with your most important question about marketing?

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2 Comments

  1. Jay at

    What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?).

    And, do the above in a non-cheesy format. I’m not really interested in sending out free reports/sales pitches to my prospective patients. I think today’s consumer is privy to these “reports” and they know it’s just a sales pitch.

    And, while you are seeking my questions; I’d like to know how to market my practice such that I’m not offending any of my potential patients. (Let’s face it, some of the chiro marketing gurus’ marketing methods are downright offending and low class). And that last statement is true, no matter how many patients were attracted with a particular ad. For example, let’s say a cheesy ad brought in 20 NPs in one month; that’s great…but what can’t be measured is how many people were turned off to ever trying chiropractic because of the distasteful marketing tatics that are rampant in Chiro-Land.

    So…bottom line, is there a method of marketing that is classy and effective??? (That’s the million dollar question).

  2. drbeck at

    Hi Jay,

    Good question. In fact, I’m going to make my next blog post about this issue you bring up.

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