What is Wrong With This Ad?

Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it.

Recently, I had a neuropathy ad sent to me, which I’ve shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 new patients, so it is difficult to know if that is a good ROI or not (to figure ROI we need to know the ad cost and the total amount the 3 patients paid for care).

Now, this is one of the best performing advertisements in my Ultimate Chiropractic Ads package. I get so much feedback from this neuropathy ad, I’ve had doctors beg me to write more that are similar to it. So before I saw the ad, I was very curious as to why it didn’t work.

Can you give the reason this ad didn’t bring in more new patients? (Not the blurriness, as I did that for copyright reasons.)

There’s actually more than 1 problem here. Be sure to keep in mind most neuropathy patients are over 60, and a slight majority are female.

Similar Posts:

2012-06-04T10:48:27+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |Comments Off on What is Wrong With This Ad?

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.