Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it.
Recently, I had a neuropathy ad sent to me, which I’ve shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 new patients, so it is difficult to know if that is a good ROI or not (to figure ROI we need to know the ad cost and the total amount the 3 patients paid for care).
Now, this is one of the best performing advertisements in my Ultimate Chiropractic Ads package. I get so much feedback from this neuropathy ad, I’ve had doctors beg me to write more that are similar to it. So before I saw the ad, I was very curious as to why it didn’t work.
Can you give the reason this ad didn’t bring in more new patients? (Not the blurriness, as I did that for copyright reasons.)
There’s actually more than 1 problem here. Be sure to keep in mind most neuropathy patients are over 60, and a slight majority are female.