When you hear the word “brand” or “branding” what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership.
But in today’s world of business it’s more than that, branding is a process, a philosophy and a smart marketing maneuver.
Not tracking with me yet? Think a crowned mermaid with long flowing hair, a Gecko, and a profile of the forbidden fruit with a bite out of it. You wouldn’t have to think very long because you can easily associate these things with their respective companies.
This could almost be a fun party game.
According to the folks at Businessdictionary.com, branding by definition is, “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
In the chiropractic profession customers are the patients.
Did you catch that line in the definition? “advertising campaigns with a consistent theme.”
Chiropractic marketing is a significant and differentiated presence, but only if you practice it on a consistent basis and with diversity. Print ads, an online presence with a chiropractic website, social media and networking…the list is extensive. So many ways to get your name and practice out there in front of your target audience. And get this, you will find yourself using many name brands in your marketing; Google, Facebook, Twitter…
Wouldn’t it be a perfect world if when people think of their health and wellness they immediately thought of chiropractic?
Better yet…you and your practice!
What steps have you taken to brand yourself and your practice?
As you contemplate that answer, take a look at this interesting video on the subject of brands and the art of branding.
Did you correctly identify the brands? Starbucks, Geico & Apple