Too little too late is what they say. I should have said or should have done this or that. Regrets over missed opportunities pile up over a life time.
It happens to all of us, on the way home from the grocery store you see a person who needs help but there is ice cream melting in the back of your car, or your car is full of whiny children after a long day of running errands. I should have stopped, I could have helped or at least ask if they were okay.
Ever wonder why you don’t see those in need when your kids are at home, your car is empty and you actually not running late for a meeting?
Who knows, maybe those opportunities mean more when it’s uncomfortable for you. Maybe the real reward is if the opportunity help others is inconvenient or it involves some type of sacrifice on your part.
It’s possible being detained by a helping your neighbor jump their car has made you late for your meeting but also prevented you from an accident. I guess that could be true, but I prefer to think it was more of an opportunity to put someone’s needs in before your needs.
As a business owner I can count all of my missed marketing opportunities on one hand…every hour. It’s true. Think about how many people you come in contact with in just one hour, either on the phone, face to face, by email or even on Facebook. Is it safe to say you come in contact with at least 5 people in an hour? Multiply that by the number of hours you are in the office. Let’s just say 8 for example. That is 40 people you have some type of contact with in a day. Now, how many of those people did you share your knowledge or business with?
You are aware that marketing is also conversing with the public? Talking to other people is marketing if you are providing information that can benefit them. Advertising is simply sharing your brand or your business with the public. In our profession, chiropractic marketing is about as easy as overhearing a conversation about migraine headaches between two moms at your kid’s soccer practice. If you didn’t at some point share your concern, while admitting you didn’t mean to eavesdrop, but you couldn’t help but hear the word migraine, you would miss a huge opportunity. It really is very easy to confess that in your profession, you kind of pick up on certain words. Headaches and migraines are two key phrases that gets the attention of every chiropractor. Of course their next question is; “what does chiropractic have to do with migraines?” …hello opportunity!
But imagine just standing there and not saying a word. Not only would you have missed the opportunity to share your profession with two people, but two moms, who are at their kid’s soccer practice, who also have husbands, family and friends. Now how many opportunities have you missed? You do the math…it’s a lot. And not to shame you or make you feel bad, but it’s just all kinds of wrong to not share your wisdom, knowledge and profession with others. It’s really not yours to keep. Not to mention it’s a poor way to grow your business.
Chiropractic marketing opportunities don’t just come in the form of a chiropractic ad or a radio spot, or on a banner hanging on an outfield fence in your town’s little league baseball field. Nor do they stop at the exchange of a business card and a handshake at a networking event.
Nope, some of the best marketing opportunities come in the form of putting aside what you are doing at the moment, regardless of how late you are or how embarrassed you might be when you admit you overheard a conversation.
Extending yourself beyond your comfort zone is big obstacle because we all know how awkward it is to approach a complete stranger and offer some professional advice. But hey, who can fault you for caring right about a person’s health?
Yes, I have also experienced many missed opportunities and I’m also learning that the more I miss the more I missed out on growing not only my business, but I missed out on giving back to others.