When I began writing this post, this thought popped into my head; “not all aliens come from Mars.” To be clear I don’t believe in aliens or UFO’s but…given the infinity of the universe, if there were such a thing as extra-terrestrial beings, it’s probable Mars would not be the only home to little green men.
Now to explain why this ridiculous thought was even written; after typing out the title of this post it seemed almost silly that I would need to write about this subject. I figure most every chiropractor understands the need to point their marketing toward the mobility of our world.
But maybe I’m being a little naive or worse, casting assumptions. But really? Is that so ridiculous to assume that a high percentage of persons in your targeted marketing zone uses a mobile device? According to this article from Pew Research, 64% of Americans now own a smartphone of some kind. And 62% of those who own a smartphone, have in the past year, used it to look up information about a health condition.
The article goes on to breakdown the various ages and ethnicity of smartphone users. I found this extremely interesting, because if what the report is accurate, then it isn’t just important that your marketing is mobile friendly, it imperative.
Ask yourself this question; if you had to choose between owning a cell phone or having internet in your home, which would you choose?
Most of us don’t have to choose, but there are those that do. So I’m thinking; I would choose the cell phone because I could access the internet anywhere, including my home, via my phone without the need of WiFi. However, if I choose to have internet in my home, that wouldn’t help me when I’m away from home which for most people is about 8-10 hours a day on average. Even if people struggle to stay within the boundaries of their data plans, there are enough WiFi hot spots to help alleviate the problem of not having web access until the next month.
So you see it really is imperative that your marketing be mobile. This means that you are going to have to roll up your pants legs and wade into the social media marketing waters. Not to worry, it’s not as scary or as expensive you might think. Almost every, and mean every social media platform offers a way to advertise. Facebook has proven that this is not only a prudent decision for most business owners, but it’s necessary to be seen. Twitter, LinkedIn and Instagram are just a few the offer advertising for businesses. You can set up your chiropractic ads all over social media and this is only the beginning.
Okay now what about your chiropractic website; is it mobile friendly? If by chance a prospective patient should stumble across your website while they are looking for a chiropractor in their area, what would the see? Would they have to get out their magnifying glass to read it? Would it take forever in a day to load? Or are they pleasantly surprised to find your nice streamlined, mobile friendly website?
What about finding your website and being able to tap the screen to call your office and set up an appointment? Have you made it that easy?
If not, you can bet your competition has.