Guest post by Todd Brown
Practice scalability is a prerequisite if you ever want to achieve real wealth and autonomy as a chiropractor.
In fact, I’d go as far as to say it’s THE most important factor for you… if… you want to earn the big money and eventually get free of your practice.
In the rest of this guest blog post I’ll share the two core things needed to scale your practice to incredible heights.
First, let’s start by defining what it means to scale your chiropractic practice.
In simple terms: scaling your practice means your practice cash grows faster than your expenses, without limits, and beyond your own personal efforts.
Said slightly differently: a practice that can go on without you is scalable. If your practice is not able to go on functioning and growing with out you, it is not scalable.
So, what do you need to create a practice that can scale?
First, you need systems.
A practice that is built around the skill-sets or abilities of one or two people, instead of systems, is not scalable. There’s only so much those people can do. And, your practice becomes more and more dependent on the actions of those people.
Instead, when you build a practice that’s driven and powered by systems, and not people, you’re not held captive by any one or two staff members.
Systems allow you to terminate or add new staff members without the fear of a job, task, or process being done in a different manner than your practice has become accustomed.
As well, systems are what produce consistent, predictable results. This is exactly what allows franchises to grow and scale, often at an incredible rate.
Second, you need to a method or process to ensure and maintain quality control.
As your practice grows via reliable systems it becomes essential that you have a process in place for confirming the desired outcomes of each system.
Think of it like this:
You have practice systems that run and grow your office.
And you have a quality control system for checking and confirming that each of the practice systems are being done properly and achieving the outcomes they were designed for.
Together – systems and quality control – give you the ability to scale your practice. And the ability to scale your practice is what gives YOU the ability to build wealth, gain more freedom, and achieve the ultimate chiropractic lifestyle.
About the author:
Todd Brown, Founder of More Chiro Patients, Inc., provides motivated chiropractors with the business-building, marketing, and entrepreneurial skills to achieve wild levels of personal, financial, and lifestyle success.