If you’ve been putting off all the internet marketing your practice should be doing, today’s post is going to speed things along nicely. In fact, you could have everything up and running in a matter of days if you follow the advice below.
When it comes to internet marketing, there is a lot of technical stuff to know. There’s building websites, handling email, recording and producing videos, tracking statistics, and more. It can fell like you need a degree in computers just to do it all. This is where you have to make a decision. You can either do the work yourself, or pay someone to do it for you.
Most chiropractors will choose to hire someone else, and that’s a wise decision. This is what’s called “outsourcing”, finding someone else to handle the things you don’t want to.
Why Should You Outsource
There’s no rule that says you personally have to do everything in your practice. You can hire out for someone to answer the phone, clean your office, and even hire another doctor to see your patients if you wanted. It’s even easier online to hire or outsource your work.
Here are just a few reasons you might have for outsourcing your online marketing…
- You are too busy with your practice.
- You hate the technical stuff.
- You could do it, but someone else could probably do it better.
- You value your time and know that it would take awhile to do some of the technical parts.
How much is your time worth? I’ll bet it’s worth more than the $10-35 an hour you would pay someone else to do all the internet marketing for you. By hiring someone to do it for you, you bring on a “team member” that can help you build the marketing system you’ve always dreamed of. One chiropractic system that will do it all for you is the Chiropractic Marketing Web system.
Where To Find A Team Member
Outside of these Chiropractic-focused programs, you may want someone you have direct control over what they create and make for you, like an employee or independent contractor type setup. Here I’ve listed my most favorite to least favorite places to find a team member for outsourcing work to.
1. Friends and family
I prefer to have team members I know and trust already, instead of going out to find someone I don’t know. If you have a child or relative that’s good with webpages and blogs, they could help you put together the steps we’ve already covered.
2. Your own staff members or patients
If your current staff has the ability to help you in developing your chiropractic internet marketing plan, you should use them. Patients can also be a great source of finding help. Some of your patients will have the technical skills to help you and do so for very little pay. Be careful of the professional “web designer” though, as they are likely to charge you thousands of dollars and change your blog/landing page to their own liking.
3. Any of the following online outsourcing companies
This site can be an easy way to find an outsourcer or “part time” work at home person to help you with parts of your system.
“What Can I Outsource?”
Here are just a few things you could outsource to the above companies, including the chiropractic specific ones.
- Build a landing page
- Set up your auto responder
- Setup a word press blog on your domain
- Ghost write your blog posts
- Create and install your web forms
- Copy for your landing page (most good copywriters don’t outsource their work on elance.com and other sites)
Other internet marketing tasks you might consider outsourcing are things like press releases, writing articles, blog and forum commenting and other link building strategies. A chiropractic specific service that does this is ASN Solutions. A popular general link building site is Linkvana.
As you can see, there’s plenty of work for an outsourcer or virtual assistant to do. You may like delegating your work so much that you find other things around your office to outsource like compiling patient data, making a mailing list, or doing research for health talks. Who knows, you may even cut back on staff and payroll as a result.