Am I the only one that didn’t get a business education in chiropractic college?
Chiropractic college did teach me how to adjust, how to pass the boards, and enabled me to get a D.C. degree.
But my first two years in practice I felt like I was in completely foreign territory. Even though I had spent the last 7 years in undergraduate and chiropractic school, not to mention spending a grand total of $138, 000, I still had no clue how to run a business. I think we had one class on it late in the program, but I always felt like the teacher was holding back, as if the school was preventing him from telling us what the real world was really like.
Since that time, I’ve had to educate myself on how to run a successful business, and specifically how to market that business. During this time, I’ve read literally hundreds of books.
In addition to the chiropractic marketing tools I have put together (linked in the top menu on this page), the 7 books I mention below will give you more knowledge and wisdom on running a business than you’ll get in any college, chiropractic or otherwise.
Guerrilla Marketing by Levinson
This book gives you quick, low cost marketing methods for a your business. I don’t like every single one he mentions, but there are many free and low cost ideas that are good. You can’t go wrong with this book. Great if your just starting out or going through a tough time with the current economy.
No B.S. Business Success by Dan Kennedy
This book is a straight forward look at what makes a small business successful. If you’re familiar with Dan Kennedy, you know he shoots straight on what it takes to succeed. And he doesn’t mess around when it comes to making money.
Influence: The Pyschology of Persuasion by Robert Cialdini
Another great book that will show you many free and low cost changes you can make to your practice. Dr. Cialdini shows you how people think when making decisions. Based on pyschological studies over the past 50 years. Address how people react to what you wear, what you say, how your office looks, and so much more.
The One Page Business Plan by Jim Horan
I got this book last year and it is by far the best book on business plans. Don’t think you only need a business plan when you start up a new practice. This book helps you lay out a real vision, mission, and attainable goals. It’s a step-by-step easy to follow workbook and CD-Rom. (After being misled by past chiropractic coaches about the terms “vision” and “mission”, this book helped to finally clear this up.)
QBQ! The Question Behind the Question by John G. Miller
You should make every new and current employee read this book, especially if you find them blaming others for mistakes. Also, you should read this and apply it to your life and practice. It’s a quick read, but has the potential to change the way you and your staff interact.
E-Myth Revisited by Michael Gerber
This book can be applied to 95% of your practice. It totally changed the way I look at my business. This is probably one of the most popular small business books ever written.
Total Money Makeover by Dave Ramsey
One of the biggest problems with chiropractors is that because we lived off of student loans for so long in school, we are terrible at managing money. But if you want to succeed in business, you have to follow proven, time tested money principles. This book will help you fix your money problems in your business and personal life. This book will change so much more than just your financial life!