Do you have big new goals to set for 2009?
New Years is right around the corner, less than 30 days away now. If you’re not setting and writing out your goals for your life and practice, you should start now for 2009. You can set goals for new patients, gross revenue, net income, weekly volume, etc.
But there is one “bad habit” we must all strive to conquer in the coming year if we are to have any chance of reaching our goals. It’s the killer of dreams and a recipe for mediocrity.
What’s this bad habit that will keep more people from reaching their goals in 2009?
PROCRASTINATION. Websters defines procrastination as “to defer action; delay”. Napoleon Hill in his famed book Think And Grow Rich states the following about procrastination..
“Procrastionation. This is one of the most common cuases of failure. “Old Man Procrastination” stands within the shadow of every human being, waiting his opportunity to spoil one’s chances of success. Most of us go through life as failures, because we are waiting for the “time to be right” to start doing something worthwhile. Do not wait. The time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”
I suffer from it, you suffer from it, we all suffer from what Hill later calls the “common enemy practically every man must conquer.” I’m better about it nowadays, but in the past I’ve been so bad as to procrastinate the procrastinating process, if you know what I mean.
Procrastination is heavy when it comes to chiropractic marketing. Common statements made by procrastinating chiropractors sound like this “I’ll run that ad when ______ happens.” The blank could be “after Christmas, after January, when the recession gets better, in the Spring” etc, etc. What we really should be asking ourselves is “Why not now? Why shouldn’t I just do it now and reap the benefits or at least find out if it will work?”.
You can also procrastinate getting rid of something, like firing bad employees or getting out of that bad consulting group. For example, in my first two years in practice I was with a group that was very cultish. I won’t go into details here (I’ve done so in other writings) but suffice to say many teachings they held were harmful to my practice — “It’s all in your head…you don’t need more new patients, you just need to plug that leaky bucket…you got to hard sell your patients.” Anyway, I put off getting out for over a year, and it cost me dearly. ($100-200k in lost revenue would be a conservative estimate!)
Moral of the story, don’t put off until tommorrow what you can do today!
Make a plan to conquer this bad boy in the coming year. Measure each week and each month how you are doing with getting things done on schedule. And by all means, don’t let procrastination affect your marketing, don’t let it affect your practice, and banish it from your life. Sure, you can set goals for things you want to attain, but do not forget to set a goal that conquers the #1 enemy of all your goals.
Hill speaks of how “better tools will be found as you go along.” Well in about 30 days, there’s going to be a tool appearing on this blog that’s unlike anything else in chiropractic. It will make reaching your new patients goals easier than ever before. So if you aren’t on the email list, sign up in the top right hand corner of this page, because you aren’t going to want to miss the announcements.