Here’s an interesting infographic on the use of email over at Mashable. A couple of things to note:
1. “The average email user receives 147 messages every day, and spends more than 2.5 hours on email a day.”
Wow, that’s a lot of time. I recommend spending no more than 1 hour max per day on email, and only 30 minutes if possible. This means you’ll need to stop receiving emails from people who don’t deliver value. Now you may be wondering why I’m saying this when I send out emails regularly to my list of doctors. But I’m not saying never get emails, only that you should be listening to a handful of people on any one subject, not every single person out there who has an opinion. Hopefully you’re getting value from my emails and this blog, but if you’re not, then you know what to do.
2. The best time to send email messages to your patients is early morning. If you look at the graphs regarding the best time to send emails, they all show that pretty much early morning is the best. Are you doing this now or waiting until later in the afternoon?
This whole infographic was put together by Boomerang for Gmail. I just downloaded the Boomerang plugin for Firefox and look forward to testing it out. Not so much for email broadcasts, but for handling all the individual emails you send or get in your own email box. For broadcasting to your patients, I recommend this email system.
Here’s a short video showing you how Boomerang for Gmail works works.