The 6 Best Business And Marketing Books of 2008

Do you read books on business and marketing?

Successful business experts recommend reading at least one non-fiction book a month. And I agree, you should continue learning no matter your age, your success level, or your intelligence.

I read a lot. Usually 2-3 business/marketing/improvement books a month, plus one fiction novel. Here’s the top 6 of the business books I read in 2008. All of them could benefit you as a chiropractor. Buy them. Read them. Profit from them.

1. The One Page Business Plan. I made a business plan when I opened my practice, but I thought it was a one time event. Later, coaches and consultants would talk about “vision” and “mission” statements, but the way they described them sounded “fake”, like something you tell yourself just to feel better.

The One Page Business Plan is different. It’s straight and to the point. This book is really more of a workbook (with the forms on CD)  that takes you step by step through creating a very simple, yet powerful one page business plan. It also acknowledges that your plan can change each year and make it easy to edit as you go.

2. QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life. This is a great little book you can read in one day. It’s about taking responsibility for everything you do and asking yourself what you can do to make things better.

This is a great training tool for new employees. Have them read it the first week they start working for you. It makes them take a different look at the “blame game” so many people play.

3. The Legend of the Monk and the Merchant: Principles for Successful Living. Another very short book that you can read in a day (my wife read it in 3 hours!). It teaches biblical principles about success and running a business. Each principle is taught with short stories through a young teen learning from his wise grandfather.

A great book, especially for Christian business owners that personally giving to churches or charities.

4. 6 Steps to Free Publicity. At only $14, this is the best lesson you could get on how to get free publicity for your practice. It’s up-to-date nature includes using websites, emails and press releases to get your practice noticed.

While you won’t use everything you learn in this book, there’s more than enough here to market your practice for free and reap the benefits of good publicity.

5. Think and Grow Rich. I’m not sure why I put off reading this classic book on successful living for so long. It’s probably been mentioned or recommended to me by more successful people than any other. But this year I finally got around to reading it. Even though the first edition of this book was written in 1937, I was shocked at how good these principles really are.

While I’m not a fan of a couple of chapters in the book, 80% of this book is golden. There are quotes, stories, and lessons in this book that you can ponder on for a lifetime.

6. Changing the Channel: 12 Easy Ways to Make Millions for Your Business. This book is probably the best overview of modern marketing available. It’s just been released, and I’m not even done with it completely, but I had to get it on this list. It covers 12 different channels any business can use to market their product or services, including direct mail, the internet, radio, direct print, and more.

It gives some good examples, and isn’t all fluff like so many other books about marketing. I also appreciate how it mostly focuses on measurable direct-response marketing, not pie-in-the sky branding that’s usually a waste of money.

That’s my list. What books on business and success would you ad? Comment below and let everyone know which books had a big impact on you in 2008.

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5 Comments

  1. Curtis at

    Dr. Beck,
    Wanted to say “thank you” so much for the insight you provide us regularly. We read and listen to your thoughts. The information you provide is very useful to us to say the least. Please know that you are making a huge difference in the lives of at least one chiropractor and his wife in Corpus Christi, Texas!

    Stephanie Harris

  2. Kevin at

    Doc,

    You should really read the New Rules of Marketing and PR by David Meerman Scott. He talks about a lot of what you already do, however, it is still a worthy read.

  3. Dr. Beck, I just wanted to say that I love receiving your emails I find them helpful and encouraging. Even though I am a massage therapist your info. is still really helpful. Plus it’s nice to know that even chiro’s have difficulty getting clients. Keep up the good work!!

  4. drbeck at

    @Kurt – You’re welcome. If you like what you’ve been seeing, wait until you see what I got planned for 2009.

    @Kevin – Thanks Kevin, I’ll add that one to my list.

    @Lizabeth – These principles work in any business. Glad you could find them useful in massage as well.

  5. Great list! Back to Amazon I go… 🙂

    I’d add Made to Stick – one of my faves I read last year. I’m also listening to Creating Customer Evangelists in audio right now. I just started it, but it seems pretty promising.

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