3 Ways to Use Chiropractic Ads on your Website

By | 2016-02-23T16:28:33+00:00 June 17th, 2013|Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , , , , , , , |

For over five years the Ultimate Chiropractic Ads have been a leader in print advertising.  But did you know that there are other ways to use the ads? Marketing your practice can be done in print and online.  If you have a website for your online marketing then you should consider these three ways to use [...]

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The #1Chiropractic Ad Question Reveals Multiple Answers

By | 2013-04-18T09:49:36+00:00 April 16th, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , |

It is human nature to compare one thing to another or one product against another product, after all that is how we establish a baseline standard for most decisions, by comparing one experience with another. Therefore it’s perfectly logical to want to compare a chiropractic ad program you have heard about or might have used in [...]

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This is Why Condition Specific Chiropractic Advertising Will Always Generate More New Patients

By | 2013-03-25T10:04:12+00:00 March 25th, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , , |

Each week I get hundreds of emails asking questions about marketing and advertising for chiropractors.  For the most part, the questions are pretty much the same from one email to another. However, one question in particular gets asked more than others; “How are these ads different from others?”  These ads they are referring to are the [...]

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Budgeting and Marketing Tips for The Successful Practice

By | 2013-02-26T20:43:13+00:00 February 26th, 2013|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]

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What is Wrong With This Ad?

By | 2012-06-04T10:48:27+00:00 May 15th, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it. Recently, I had a neuropathy ad sent to me, which I've shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 [...]

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Success is in the Details

By | 2013-12-30T12:02:14+00:00 November 11th, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

It's often said that to have success in your practice, you've got to focus on "a big hairy goal" or see the "big picture" or get "the big idea". This is true enough, but not precise enough. You see, once you have that big picture, then it's time to get to work. And inevitably as you [...]

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New Advice for Chiropractic Ads

By | 2013-12-30T12:02:12+00:00 October 28th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , |

Every time you pay money for your marketing, you should include a special offer. (If you're worried about how offers make our profession look, see my previous article here.) What's the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In most [...]

Enough, Just Tell Me Already.

By | 2013-12-30T12:09:42+00:00 October 10th, 2011|Categories: Chiropractic Marketing|Tags: , , , , , |

Have you ever been pitched a product or service, but you're not sure what you're buying? I'm not talking about minor details either. I'm talking about when you have absolutely no idea what is going to be included in this product, but you sure do know that it's the... "awesomest, coolest, bestest ever product that you [...]

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Never, Never, Never Give Up!

By | 2013-12-30T12:10:36+00:00 October 2nd, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

I got fed up with marketing, "pushing" patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely. It wasn't that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but to [...]

If A Tree Falls In the Woods…Will Chiropractors Hear It?

By | 2013-12-30T12:35:26+00:00 July 18th, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

It was a hot, sunny July 4th weekend in the Texas hill country. Thankfully there was a slight breeze, but not much help when the thermometer is near 100. After returning home from church, I was reading on the couch when I heard a loud cracking sound outside. At first, I thought it was my air [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.