If you have used chiropractic ads, you probably already know that not all attempts to pull in new patients with ads alone will yield great results. To further confuse the issue some docs can’t keep up with all the new patients their newsprint ads bring in, while others struggle with receiving a phone call in response to an ad. So for one to say that newsprint ads don’t work anymore would be a false statement because for a lot of chiropractors, newspaper ads work great.
For those who have not seen the greatest results from their attempts with newsprint ads, frustration and the urge give up will be a stumbling block.
There are other ways to advertise using the same chiropractic ads, but there are also some simple things that can be done to get your ads seen and motivate prospective patients to call and make an appointment.
One is to offer a free gift to those who call and show up for their first appointment. You don’t have to spend a large sum of money to make this work. In fact, for those of you who own the Ultimate Chiropractic Ads, you might not realize you have a great marketing tool included in your kit that is perfect for this offer; it’s a home care report.
In fact there are 4 pre-written home care reports the the UCA basic edition. These home care booklets are ready to use, all you have to do is add your name, print them out and hand them out. The reports can also be printed out at an office supply store and assembled, spiral bound with a nice cover for a nominal fee. Your offer can now include; “First 15 will receive a free home care report.”
Adding a coupon to an ad has proven to be a great marketing tool as well. For some odd reason, people like to clip coupons. Instead of the typical reduced rate offer in your ad, create a coupon to fit into the ad. This is easy enough to do by inserting a text box where the offer is located in the ad. Of course you will need to remove the text in the ad where you would typically see the offer. You can place the coupon there or at the end of the ad. The coupon will essentially be the same as the offer usually found within the ad, however by placing the offer in the coupon area, the offer is no longer buried within the content of the ad. Now you can use that space for a brief testimonial.
Another way to use a coupon with one of the ads found in the Ultimate Chiropractic Ads package, is to use one of the smaller ads and create a postcard with the content and a coupon. Now you have a great way to target a specific demographic, neighborhoods or zip codes around your practice with a direct mail marketing campaign.
Website exposure is a great way to use the chiropractic ads. If your chiropractic website is set up with pages dedicated to specific conditions such as fibromyalgia, neuropathy or headaches, load the headline, content, captioned photo onto the page then publish. Now you have a link to share on all of your social venues, plus with the right keywords and tags this page can be indexed and show up in search results.
In addition the page on your chiropractic website can now be used in other forms of online advertising such as Google adwords and Facebook ads.
These are just some suggestions that have been tried and showed good results. Many times doctors order my Ultimate Chiropractic Ads and think the ads are the only things in the kit, when really there are several marketing tools I have included for you to get the most out of your advertising dollar. The marketing letters alone have brought in new patients, from referrals to reactivations and new move ins to your area. Which reminds me; I frequently remind my clients to track their ROI, this does not mean only when you run an ad in the paper, you should also track ROI for all marketing including smaller marketing campaigns like email marketing and patient referral letters.
Additionally, an ad service might be something you want to consider if time and the cost of running your ads is undermining your attempts to get an effective and affordable ad in the paper. On top of running a practice, marketing is often pushed back, having a team to help you negotiate rates, edit and proof ads can help you focus more on your patients and have more time for your personal life.