This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]
In the last blog post we looked at how to set up a marketing budget for the new chiropractic practice. Today, I want to discuss how you should make your marketing money stretch if you have a struggling practice. I know all about marketing a struggling practice, as I had less than $500 a month to [...]
Many doctors grab my advertising system, which is very effective at bringing in quality new patients. However, if it sits on the bookshelf, never to be used, it's useless. I recommend they start the first week at implementing chiropractic marketing strategy and planning your next 3 months to a year. However, you're going to have to [...]
A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]
Have you ever had people try and keep you from being successful? Enduring through trials in business and life is one of the major keys to success. I'll never forget going to over 20 banks to get a business loan, each of them telling me no. One Vice President of a community bank even said "Oh, [...]