As a doctor, should you let your patients in on your personal life?
My answer to this question is “Absolutely yes!” There are two big reasons you’ll want to reveal personal aspects of your life to your patients…
#1. It connect your patients to you, building a much stronger bond. The reason social media sites like MySpace, Facebook, Twitter, cell phones and blogs are so popular today is because people want to feel connected. We live in a very connected world where patients want to know about your good times and even be there for you during your hard times. Also, patients feel really put off by many doctors out they have seen in the past. They feel rushed, neglected and completely fed up with “the system.” If they can just see that you’re a real human with a life, then they are going to appreciate you and your office that much more. (I don’t recommend you let patients know about all your personal “problems”, but if they can “be there for you” or “pray for you” during hard times, this would be acceptable.)
#2. Events in your life make for great marketing opportunities. One of the greatest marketers of all time, John E. Kennedy, wrote a book in the early 1900’s entitled “Reason-Why Advertising”. He stated that when you write and run an ad, you must give a believable reason why you are making an incredible offer. By sending a letter or email to your patients on special dates in your life or practice, you’ll be giving a great “reason why” you’re offering a discount, sale on certain products, or free food and refreshments.
Here’s a few examples of certain dates you could use…
-Your marriage anniversary
-Birth of your child
-One of your children’s birthday
-Getting a new pet
-Your pet’s birthday
-Your family’s summer vacation
-Your spring break plans
There’s really no end to the list of events you could come up with and use in your marketing. For example, after my daughter was born 2 years ago, I wrote and sent out a reactivation letter to my patients written in her voice. After it went out, patients started coming in to get adjusted that we hadn’t seen in years. And based on what some of them said, I think they wanted to hear more about my daughter than to get adjusted. But either way, they did re-activate and a few stayed on for good this time. If you would like to download this letter for free, click here. (Feel free to change the offer so that it fits your practice.)
This is just one of many marketing letters included as a bonus in my Ultimate Chiropractic Ads.
Speaking of special announcements, I have one to make of my own…
After a long and stressful Sunday night, my 4th child was born into the world. What started out as a home birth — which should have been easy and uncomplicated because our previous 3 were born at home with midwives assistance — became a hospital vacuum extraction. And while the kid is going to need some chiropractic care and cranial work, he’s doing extremely well considering. His name is Sterling Marshall Beck and he was born Monday at 8:41am at 8lbs 9oz and 22 inches long.
Here’s a few pictures of him with brother and sisters.