Marketing by way of social media, is easy for some of us, but difficult and time consuming for others. Although it is relatively inexpensive, except for the time spent setting up pages and accounts, chiropractic marketing via social media has garnered its share of profits for the diligent chiropractic business.
The chiropractic profession has made huge strides around the globe breaking barriers of traditional marketing methods such as spinal screenings and newspaper ads. More than ever before, chiropractic is being discussed in social media circles as are the benefits of chiropractic.
Social media sites are frequented by wide variety of age groups and most of them are familiar with the location based app referred to as Foursquare. Are you aware that Foursquare boasted 25 million users in 2012 and 5 million checking in on a daily basis with the 1 million listed merchants, how many of those are chiropractors?
Okay, so they’re not going to put Facebook or Twitter out of business anytime soon, but those numbers are nothing to laugh at.
With a vision to help user’s social networking via cell phones or mobile devices, Foursquare enables its users to get connected with friends and family at all times.
With the objective of marketing through competition, Foursquare works like a game where users compete for badges. Badges are named in a way to give an idea of how they should be achieved, e.g., depending upon how often a person visits places mentioned on Foursquare, if the person is new to it, they will be awarded a badge “Newbie,” followed by “Adventure,” then “Superstar,” “Bender” and goes up to “Crunked” and more.
If visiting a particular location regularly, more often than not they can earn a “Mayor” badge. It does not end here; users can become a “Super Mayor” by becoming a Mayor of 10 different locations simultaneously. As you can imagine, this objective has attracted quite a lot of people who like to be noticed while doing something.
Have you ever considered how this type of practice building would impact your chiropractic practice?
The concept of allowing your location to be seen by millions of cell phone users should entice you. There could be potential patients who might find you while searching for a doctor in your area to help with their neck pain or a headache. If you are still not convinced, just think about listing your place on a site having 25 million users. Isn’t this convincing enough?
I realize that figure might be low in comparison to the number of social media users, but with the number of users increasing each day, and considering the low if any advertising cost.
Foursquare offers a marketing opportunity that could bring in new patients without breaking your marketing budget. By using Foursquare, you can also post attractive discounts, special deals, and reward your frequent visitors.
Having a basic understanding of social media, you can use these types of platforms for free by adding your location and the services you are offering.