How to Learn Marketing from the Pros

2014-03-03T23:09:49+00:00Categories: Chiropractic Marketing, Chiropractic Neuropathy Marketing, Coaching/Strategies|Tags: , , , , , |

There's a chiropractic marketing event occurring on April 19-21 in Charlotte, NC, that you don't want to miss. It's called the Hard Hat Zone - Build A Better Practice Event and there are some very good speakers coming to this event, like the expert ad placement specialist Carol Smith. You might remember Carol heads up our [...]

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Why Do Some Chiropractors FEAR Chiropractic Advertising?

2013-03-12T15:48:39+00:00Categories: Chiropractic Marketing|Tags: , , , |

Fear is a funny emotion. Although it can be helpful at times, for instance a healthy fear can keep you from doing stupid things, like jumping off a cliff or walking across a six lane highway. For the most part fear is a destructive emotion and can hold you back, keep you sitting on the fence [...]

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Budgeting and Marketing Tips for The Successful Practice

2013-02-26T20:43:13+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]

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How To Choose The Best Ad Budget for the New Practice

2013-02-11T16:26:11+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , |

Many doctors grab my  advertising system, which is very effective at bringing in quality new patients. However, if it sits on the bookshelf, never to be used, it's useless. I recommend they start the first week at implementing chiropractic marketing strategy and planning your next 3 months to a year. However, you're going to have to [...]

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Numbness, Tingling, Neuropathy – The How & Why These 3 Key Words Boost ROI Numbers

2013-01-25T12:56:56+00:00Categories: Chiropractic Marketing, Chiropractic Neuropathy Marketing|Tags: , , , , |

It’s not the invention of the wheel or the discovery of fire, but for some odd reason three key words used in chiropractic marketing last year, created a significant rise in ROI stats in hundreds of chiropractic practices around the globe in 2012. This also led to huge profits for those chiropractors running these advertising campaigns. [...]

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The Top 3 Chiropractic Marketing Niche Trends for 2013

2013-01-02T18:54:01+00:00Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , |

It’s always exciting to see what’s trending in the media as one year comes to a close and a new year begins.  Areas like fashion, home décor and political issues are always shifting and changing.  Social networking sites such as Twitter and Google + have their fingers on the pulse of what the world is talking [...]

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3 Strategies to Add to Your Marketing Calendar for 2013

2012-12-17T18:36:52+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Internet Marketing, Newspaper ads|Tags: , , , , |

1. Keep What Works, Cancel the Rest One of the most important aspects of marketing is measuring your successes and failures, so you can choose what to keep putting money into. But unfortunately many of us chiros just throw money at all kinds of marketing and don't measure response. And even if we do try to [...]

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Which of These Chiropractic Marketing Factors Do You Focus On?

2012-09-05T09:00:55+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

What's more important: how much you spend on an advertising piece or the return on investment you get back from it? I vote all chiropractic schools teach a class on how to figure the return on investment (ROI) for all the marketing a doctor will do in his practice. There has been a lot of changes [...]

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The 100 Ways to Get 1 New Patient Fallacy

2012-06-10T21:30:47+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Decompression Marketing|Tags: , |

I've heard it repeated many places in chiropractic that "I'd rather have 100 ways to get 1 new patient than 1 way to get 100 new patients." This suffers from the "either-or" fallacy (also known as the false dilemma or false dichotomy). In logic, a fallacy is a misconception from incorrect reasoning. The Either-Or fallacy "involves [...]

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What is Wrong With This Ad?

2012-06-04T10:48:27+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it. Recently, I had a neuropathy ad sent to me, which I've shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.