Noth’n But Net

2017-04-19T10:09:25+00:00Categories: Chiropractic Marketing|Tags: , , , , |

What does a term typically associated with basketball have to do with chiropractic marketing? Well seeing that it’s the down to the Final Four, I figure why not use the momentum of the NCAA basketball frenzy and March Madness to my advantage, at least some of the terminology. I’m not a huge basketball fan, but I’ve [...]

Comments Off on Noth’n But Net

Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers

2013-09-13T18:44:32+00:00Categories: Coaching/Strategies|Tags: , , , , , , , , , , , , |

Before I transitioned into this position of creating chiropractic marketing products for the chiropractic profession, I owned a successful practice just like many of do.  Even though I've shared my story several times on this blog site, there are always some details that get left out. Before you bounce out of here thinking you've heard this [...]

Comments Off on Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers

Which of These Chiropractic Marketing Factors Do You Focus On?

2012-09-05T09:00:55+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

What's more important: how much you spend on an advertising piece or the return on investment you get back from it? I vote all chiropractic schools teach a class on how to figure the return on investment (ROI) for all the marketing a doctor will do in his practice. There has been a lot of changes [...]

Comments Off on Which of These Chiropractic Marketing Factors Do You Focus On?

The 100 Ways to Get 1 New Patient Fallacy

2012-06-10T21:30:47+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Decompression Marketing|Tags: , |

I've heard it repeated many places in chiropractic that "I'd rather have 100 ways to get 1 new patient than 1 way to get 100 new patients." This suffers from the "either-or" fallacy (also known as the false dilemma or false dichotomy). In logic, a fallacy is a misconception from incorrect reasoning. The Either-Or fallacy "involves [...]

Comments Off on The 100 Ways to Get 1 New Patient Fallacy

What is Wrong With This Ad?

2012-06-04T10:48:27+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it. Recently, I had a neuropathy ad sent to me, which I've shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 [...]

Comments Off on What is Wrong With This Ad?

Philosophy and Marketing

2013-12-30T12:07:20+00:00Categories: Chiropractic Marketing|Tags: , , , , , , |

Do you have a "philosophy of chiropractic marketing? You should. No, I'm not talking today about B.J. Palmer or issues of mixers and straights. Here's what I mean... There's a lot talk in chiropractic about "philosophy", namely the issue over what chiropractor's believe about their own profession. Likewise, marketing is always a hot topic because doctors, [...]

Comments Off on Philosophy and Marketing

A Chiropractic Marketing Calendar for 2012

2013-12-30T12:02:20+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , , , , , , , , , , |

Have you set up your 2012 chiropractic marketing calendar yet? I know it's already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you must [...]

Can You Solve This Math Problem?

2013-12-30T12:02:15+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , |

Let's see how good your math is today. Prizes go to anyone who gets the right answer! Math never was my favorite subject in school, but I got by with passing grades at least. Well, there was that one time I made a D with Mr. Drill Sergent Teacher in college Algebra! But, I retook it [...]

How To Outgrow a Struggling Practice

2013-12-30T12:08:46+00:00Categories: Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , |

A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]

Comments Off on How To Outgrow a Struggling Practice

The Most Profitable Chiropractic Ad to Run

2013-12-30T12:42:14+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

What is the most profitable condition to be marketing to right now? Which of the Ultimate Chiropractic Ads bring in the highest return on investment? What is marketing and advertising anyway? Check out this short video where I explain the answer to these questions and more.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.