Below is a list of 14 ways to improve your conversions with a new patient. The purpose of this article is to give you a quick checklist of items you can run through for your office. The first time through, see which ones you are already doing in your office. Then start implementing one or two [...]
I think in order to know how to implement plans to make your marketing more profitable, you first need to understand why you need to market yourself and your practice, and agree that you will have to sink a portion of your money and time into several sources in order to maintain a profitable business. Inevitably [...]
Dear Lovely Town Chiropractor, Our family is new to Lovely Town, we just moved here from a neighboring state. After spending days unpacking and setting up our new home, you can imagine how much I needed to find a chiropractor. Since we are new to the area, I wondered how I would ever find a chiropractor [...]
It's a fact of life: gone are the days when we could rely on our individual reputations alone to get a steady flow of patients through the door. Sure, reputation is important and nothing beats the age-old combination of expertise coupled with great rapport to ensure that our patients keep coming back to us. Indeed, referrals [...]
This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]
In the last blog post we looked at how to set up a marketing budget for the new chiropractic practice. Today, I want to discuss how you should make your marketing money stretch if you have a struggling practice. I know all about marketing a struggling practice, as I had less than $500 a month to [...]
A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]
A big mistake in practice is that chiropractors do not nurture the relationship with their current patients. We take it for granted that if the patient starts care, they will always do what we tell them to do. This is not reality. Look at your stats. How many patients have quit care and never been seen [...]
This week I'm in L.A. at a conference, but I wanted you to see one of the most popular blog posts I've ever written. It was also the most controversial. Tell me if you agree or not. Read it and leave your comments below. -------------------- Have you ever been told you needed to see a large [...]
As Bob Dylan once sang, 'times they are are a changing', and this is especially true in the profession of chiropractic. Most of you can feel it, knowing that there is a wind of change blowing through our industry. Currently it may feel like a small breeze. But soon I fear it will be a strong, [...]
