referrals

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Make Your Marketing More Profitable

By | 2014-01-24T16:15:45+00:00 January 24th, 2014|Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , |

I think in order to know how to implement plans to make your marketing more profitable, you first need to understand why you need to market yourself and your practice, and agree that you will have to sink a portion of your money and time into several sources in order to maintain a profitable business. Inevitably [...]

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In Chiropractic Marketing; A Strategic Plan is Key

By | 2013-03-05T17:52:22+00:00 March 5th, 2013|Categories: Chiropractic Marketing|Tags: , , , , , |

It's a fact of life: gone are the days when we could rely on our individual reputations alone to get a steady flow of patients through the door. Sure, reputation is important and nothing beats the age-old combination of expertise coupled with great rapport to ensure that our patients keep coming back to us. Indeed, referrals [...]

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Budgeting and Marketing Tips for The Successful Practice

By | 2013-02-26T20:43:13+00:00 February 26th, 2013|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]

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A Chiropractic Marketing Budget for the Struggling Practice

By | 2013-02-20T10:22:43+00:00 February 20th, 2013|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

In the last blog post we looked at how to set up a marketing budget for the new chiropractic practice. Today, I want to discuss how you should make your marketing money stretch if you have a struggling practice. I know all about marketing a struggling practice, as I had less than $500 a month to [...]

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How To Outgrow a Struggling Practice

By | 2013-12-30T12:08:46+00:00 November 23rd, 2011|Categories: Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , |

A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]

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The High Volume Myth and Chiropractic Marketing

By | 2011-03-08T12:04:33+00:00 March 8th, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , |

This week I'm in L.A. at a conference, but I wanted you to see one of the most popular blog posts I've ever written. It was also the most controversial. Tell me if you agree or not. Read it and leave your comments below. -------------------- Have you ever been told you needed to see a large [...]

Chiropractic Marketing Is A Changing

By | 2013-12-30T14:55:19+00:00 June 22nd, 2010|Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , , , |

As Bob Dylan once sang, 'times they are are a changing', and this is especially true in the profession of chiropractic. Most of you can feel it, knowing that there is a wind of change blowing through our industry. Currently it may feel like a small breeze. But soon I fear it will be a strong, [...]

5 Chiropractic Marketing Lies We Tell Ourselves

By | 2013-12-30T17:00:57+00:00 May 3rd, 2010|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

There are 5 lies every chiropractor has been tempted to tell himself at one point or another. Some of us have only fallen prey to 1 or 2 of these lies. Others of us have succumbed to all 5 and felt the devastating effects on our practices. Where do these lies come from? Many of them [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.