I’m sure by now you’ve heard about the mobile phone app Instagram. I almost hesitate to say this because some of us already feel a little intimidated and overloaded with social media, but… this one really shows potential for being a great marketing tool.
Believe it or not it will add yet another avenue in promoting your chiropractic business.
As I mentioned Instagram is an app found on your mobile phone. It’s a video- and photo-sharing platform and with different supporting apps, it offers a free means of driving visitors to your chiropractic website and engaging with prospective patients.
You’ll notice as you read this post that there are some similarities with this app and twitter. For instance, you will use hash tags to help promote and find things. If you’re not familiar with hash tags then think “keyword” proceeded by the # symbol that is a hash tag. Example; #chiropracticmarketing. Also, you can link to others using the @ symbol just like twitter and Facebook.
Here are some ideas to help with using this platform’s marketing potential.
Hash tags (remember, think keyword)
Search this site by browsing for hash tags ( #chiropractor,#yourtownchiropractic, or #sciatica, #neuropathy) that are relevant to your practice and profession. Hash tags help you in find out what individuals are discussing related to certain subjects.
As you post on Instagram, add one or two hash tags associated with your practice and the topic of your photo. People will search for photos using the hash tag, when they do they are going to see your photos pop up in the results and that will lead them to your posts on Instagram and, eventually, your chiropractic business, because you will have your website information in your profile; more on that later
Post Great Pics
Instagram is all about visual; therefore when you’re out, always be ready to snap a pic of interesting things that can be captured on video or in a photo.
Begin by posting various images on Instagram and watch to see which ones will create the most attention. When you become better at knowing a great photo op from a less interesting one, you can be a little more selective and post the more relevant and entertaining photographs or videos (that are limited to fifteen seconds each).
In order to reinforce your brand, think about including a logo (on a sweatshirt, cup or hat, for instance) or an additional visual signpost of your chiropractic business (like a signature product or your face maybe with an added watermark) within as many of the images posted as possible.
Piggyback upon Other People’s Posts
When you search other Instagram content using hash tags associated with chiropractic or events in your area, you will find photos or videos which will catch your attention, much like the headlines and photos in chiropractic ads. You can request to share that users URL via twitter, post the link on Facebook or share the link with your photo so your followers can view and comment. Likewise, as others share your information, in their posts in order to draw additional traffic.
Comment and Like other Photos
As a general rule of thumb, the more you ‘like’ or comment on other people’s posts, the more other people are going to ‘like’ or comment on yours. At the minimum of one time per month, conduct an Instagram search upon your most used hash tags then ‘like’ all of the best videos or photos you see.
Here’s how to set up your Instagram
Find and download the app on your mobile phone, set up your profile with username and password. People will find you, if looking, by your username or name used in your profile.
You can find mine by searching for DCPracticeTools or Dr. Michael Beck. Once you’ve set up your profile you can get started by pulling photos from you phones photo stream.
Instagram even has an editor so you can crop and edit your photos. Then go into your settings and link your Facebook and twitter accounts. Why? Because you can feed your photos to your Facebook page and twitter page if you want. You can even encourage your followers on other media sites to find and follow you on Instagram.
Love it or hate it….it’s here to stay, might as well get some free chiropractic marketing out of it.
ps. I just did a search for #neuropathy, 679 results from the word, that doesn’t include all of the hash tags that have the word neuropathy in it.