Online videos are a big marketing tool these days. You should have some on Youtube at least, if not Vimeo and other video sites.
One of the terms used in video marketing is the word “viral”, which essentially means it’s being passed around to multiple people very quickly.
Now you may be wondering what’s the point of making a video that goes viral around the country (or world) when your patients are within 10 miles of your practice?
A couple of a reasons actually. First, the more people who see it on youtube, the more likely someone in your area will see it. Also you can have the ability of telling people in your practice about it, and if it’s truly good they will show others. In addition, you can put a link to your website on the Youtube page, and if your video get’s lots of view, that will be a very important link.
So how do you get your chiropractic marketing video to go viral?
Simple, do something unique. The problem with most chiropractor’s website videos is that they are just plain boring. A guy in a white coat lecturing me on what he does is not very interesting to watch.
You don’t need a huge budget or a film crew to make a good video. Start with a good idea. Let me show you some examples to get your creative juices flowing.
Here’s a video that really speaks to the conversation going on in the heads of their potential customers:
This next one was an international sensation that Roger Ebert called “The Greatest Music Video Ever Made.” You can see how it’s very catchy and makes people want to watch it.
In this last one, the company gets an awareness message across in a unique way. And people will want to share it so their friends can be amazed too.
Need more ideas. Click here to see 100 of the best viral videos in 2011. But let me warn you, there is a reason they went viral, so you may end up spending hours watching all of these!
One last note: if you want to see some chiropractic viral videos that are done for you at a very low cost, check out the Get to Know Chiropractic videos.