When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]
Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]
If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”. Sellers on these sites know the value of positive feedback. This value translates into sales and a savvy business owner will use the positive feedback in their marketing. Buyers also use the feedback system when [...]
In real estate the mantra is “location, location, location”. Simply meaning that if you are fortunate enough to have a home or business in the right location, then this will bring you higher resale value and profits. In the business sense location is just as important when deciding on where to place retail, restaurants or offices. [...]
As a new graduate of chiropractic school, your determination to begin your chiropractic career is at its highest point. There is nothing that can hold you back. Fresh out of clinical rotations, you are mentally ready to open your own office and begin seeing your own patients. You even have a few patients already lined up, [...]
Here is your chance to see an updated version of my friend Paul Wright's free webinar entitled "The Practice Acceleration Program - 12 Steps to a Great Health Business in ONLY 42 Days". There are 3 different days you can register, go here to find out more: http://www.netofficetoolbox.com/app/?Clk=4287445 This presentation outlines the 12 Essential Steps that [...]
The most difficult (and most frustrating for some) part of Google Adwords is dealing with the quality score. The quality score is a way for Google to keep a high “quality” advertising network. It punishes people for being dishonest and stupid. So if your website is selling chiropractic services, you are going to pay a lot [...]
Have you set up your 2012 chiropractic marketing calendar yet? I know it's already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you must [...]
1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]
Recently a student from University of California Riverside contacted me for an interview regarding chiropractic marketing. I thought you might be interested in his questions and my answers. It's a little longer than my usual blog posts, but I didn't want to divide it up into parts. Here is the interview: ------ Greg: I'm a student [...]