Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

Online videos are a big marketing tool these days. You should have some on Youtube at least, if not Vimeo and other video sites.

One of the terms used in video marketing is the word “viral”, which essentially means it’s being passed around to multiple people very quickly.

Now you may be wondering what’s the point of making a video that goes viral around the country (or world) when your patients are within 10 miles of your practice?

A couple of a reasons actually.  First, the more people who see it on youtube, the more likely someone in your area will see it. Also you can have the ability of telling people in your practice about it, and if it’s truly good they will show others. In addition, you can put a link to your website on the Youtube page, and if your video get’s lots of view, that will be a very important link.

So how do you get your chiropractic marketing video to go viral?

Simple, do something unique. The problem with most chiropractor’s website videos is that they are just plain boring. A guy in a white coat lecturing me on what he does is not very interesting to watch.

You don’t need a huge budget or a film crew to make a good video. Start with a good idea. Let me show you some examples to get your creative juices flowing.

Here’s a video that really speaks to the conversation going on in the heads of their potential customers:

This next one was an international sensation that Roger Ebert called “The Greatest Music Video Ever Made.” You can see how it’s very catchy and makes people want to watch it.

In this last one, the company gets an awareness message across in a unique way. And people will want to share it so their friends can be amazed too.

Need more ideas. Click here to see 100 of the best viral videos in 2011. But let me warn you, there is a reason they went viral, so you may end up spending hours watching all of these!

One last note: if you want to see some chiropractic viral videos that are done for you at a very low cost, check out the Get to Know Chiropractic videos.

Have you heard of blogging?

Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it’s the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis.

Blogging is a way to post articles chronologically on a webpage. What you are reading right now is a blog. It’s simply a free software installed on this hosting account. I log in, click on “write” and start typing. If you can write an email and send it, you can run a blog.

What’s it cost? To get a domain name, it cost me $7. $17 a month for hosting. I paid a graphics person $45 to make the header graphic up top. That’s all I spent, a whopping $59.

A blog gets you great ranking on search engines. Google loves blogs because they are new, fresh content. Google prides themselves on keeping current for their search users, so they will give more credit to a blog over a traditional website that never changes. For example, I’ve only been running this blog for less than 6 months and have the #1 and #2 spots on Google for the term “chiropractic newspaper ads”.

Other sites below me have been around for a lot longer than mine…some for almost 10 years.This is for an internationally competitive keyword term. You could do much better for a local search term like “yourtown chiropractor”.

Another great thing about having a blog is that it’s very easy to regularly contact your list of patients (or even prospective patients.) As soon as I hit publish on this article, it will go into an email system that sends out an email notice to everyone on my list. I didn’t have to manually go in and email everyone. All I had to do was publish a blog article and everything was done for me. Essentially, this could be your e-newsletter to your patients.

Don’t worry if you can’t write (at one point you couldn’t adjust either). You can hire someone called a ghostwriter to do it for you. With a little practice you could write 200-400 words once a week. Or have your spouse, staff member or even your teenage do it for you.

We cover blogging, how to set it up, what to write about and how to get it ranked on the top of Google. Find out more by going to my chiropractic internet marketing course.

So why aren’t you blogging? How long before the office down the street starts blogging and jumps to the #1 spot on Google?