How To Measure Your Marketing ROI

2009-04-06T09:32:12-05:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , |

You should be measuring return on investment (ROI) for every marketing strategy or channel you use. To accurately measure ROI, you'll need one very important number...the "case average" of your new patients. Case average is a figure that represents how much money a patient will generate over time in your practice. You will sometimes hear it [...]

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Chiropractic Marketing And How Patients Think

2017-01-23T12:18:43-05:00Categories: Chiropractic Marketing|Tags: , , , , |

Have you ever thought about how patients think? When I first started out in practice, I didn't really care what patients thought about their health problems. I was the doctor, and I was just going to tell them the "truth" about what was going on and how to fix it. You can imagine how many patients [...]

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