How to Correct the 3 Biggest Mistakes in Your Advertising

By | 2012-03-21T09:38:30+00:00 March 14th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

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5 Chiropractic Marketing Predictions for 2012

By | 2013-12-30T12:02:17+00:00 December 29th, 2011|Categories: Chiropractic Marketing, Chiropractic Newsletters, Coaching/Strategies, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , , , , , , , , |

1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]

The Truth About New Patient Marketing

By | 2008-11-25T10:01:56+00:00 November 25th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , |

What's the secret to getting new patients, month after month, year after year? How do you set up and run low-cost, high-profit chiropractic marketing plan? I spent years trying to learn the answers to these questions. I wrote checks totaling in the tens of thousands to ad reps, consultants, and marketing gurus. What did I learn [...]

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Is Your Marketing Classy AND Effective?

By | 2016-12-12T16:08:14+00:00 October 27th, 2008|Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

By | 2017-03-13T17:50:24+00:00 October 20th, 2008|Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.