How to Correct the 3 Biggest Mistakes in Your Advertising

2012-03-21T09:38:30+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

Comments Off on How to Correct the 3 Biggest Mistakes in Your Advertising

Are These Hyped Up Marketing Claims?

2013-12-31T13:45:54+00:00Categories: Chiropractic Marketing, Copywriting, Direct Mail Marketing, Internet Marketing, Newspaper ads|Tags: , , , , , , , , |

Occasionally I'll get an email asking if my newspaper ads really do work like I claim on the website. And while I can't say that they will work 100% of the time in every town, since there are factors outside my control like crummy newspapers, they bring in quite a few new patients. I often wonder [...]

7 Chiropractic Marketing Strategies That Will Grow Your Practice, Part1

2014-06-27T15:47:37+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Internet Marketing|Tags: , , , , , , , , , , , |

Everyone has an opinion on what works in marketing a chiropractic office. Some will tell you just to "get your name out there" or "hang your shingle". Others will tell you that if you aren't speaking at an event every week or holding a spinal screening daily, you aren't growing your practice. But the question remains, [...]

Are Chiropractic Ads in the Newspaper Dead?

2013-12-30T12:03:09+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , , , |

Are we seeing the end of newspapers as we know it? Hasn't the internet pushed the newspapers out of business? Should you even spend money putting ads in your local paper? Since releasing my Ultimate Chiropractic Ads in January of this year, occasionally I get asked the above questions. So I thought it would be a [...]

5 Secrets To Powerful Chiropractic Ads

2011-08-04T11:39:36+00:00Categories: Chiropractic Marketing, Copywriting, Direct Mail Marketing, Newspaper ads|Tags: , , , , , |

The study of marketing and advertising is one of my life's passions. I've read and studied the greatest sales letters and ads of today, as well as successful ads of the past 100 years. (I've even handwritten a replica of a Master Copywriter's 50 page sales letter, a marketing autopsy if you will .) While the [...]

Is Your Marketing Classy AND Effective?

2016-12-12T16:08:14+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

Comments Off on Is Your Marketing Classy AND Effective?

What’s Your Biggest Question About Marketing?

2017-03-13T17:50:24+00:00Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

Who Wants To Beta-Test These Newspaper Ads?

2010-09-23T11:37:37+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads, Tools|Tags: , , , , , |

[This offer has expired and is no longer available.] Over the years of running my practice, I've not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why? Two reasons: not enough new patients and a low return on investment. After spending the last year and [...]

What Type Of Chiropracitc Ads Do You Use?

2008-09-17T14:39:05+00:00Categories: Newspaper ads|Tags: , , , , , , |

Last week, I put the finishing touches on a full page chiropractic "fibromyalgia" ad I've been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They're not happy with the answers the doctors are giving them. They are tired of being drug company [...]

Comments Off on What Type Of Chiropracitc Ads Do You Use?

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.