Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

If you’ve been putting off all the internet marketing your practice should be doing, today’s post is going to speed things along nicely. In fact, you could have everything up and running in a matter of days if you follow the advice below.

When it comes to internet marketing, there is a lot of technical stuff to know. There’s building websites, handling email, recording and producing videos, tracking statistics, and more. It can fell like you need a degree in computers just to do it all. This is where you have to make a decision. You can either do the work yourself, or pay someone to do it for you.

Most chiropractors will choose to hire someone else, and that’s a wise decision. This is what’s called “outsourcing”, finding someone else to handle the things you don’t want to.

Why Should You Outsource

There’s no rule that says you personally have to do everything in your practice. You can hire out for someone to answer the phone, clean your office, and even hire another doctor to see your patients if you wanted. It’s even easier online to hire or outsource your work.

Here are just a few reasons you might have for outsourcing your online marketing…

• You are too busy with your practice.
• You hate the technical stuff.
• You could do it, but someone else could probably do it better.
• You value your time and know that it would take awhile to do some of the technical parts.

How much is your time worth? I’ll bet it’s worth more than the $10-35 an hour you would pay someone else to do all the internet marketing for you. By hiring someone to do it for you, you bring on a “team member” that can help you build the marketing system you’ve always dreamed of. Two chiropractic systems that do it all for you are Get New Patients and The Chiropractic Dashboard.

Where To Find A Team Member

Outside of these Chiropractic-focused programs, you may want someone you have direct control over what they create and make for you, like an employee or independent contractor type setup. Here I’ve listed my most favorite to least favorite places to find a team member for outsourcing work to.

1. Friends and family

I prefer to have team members I know and trust already, instead of going out to find someone I don’t know. If you have a child or relative that’s good with webpages and blogs, they could help you put together the steps we’ve already covered.

2. Your own staff members or patients

If your current staff has the ability to help you in developing your chiropractic internet marketing plan, you should use them. Patients can also be a great source of finding help. Some of your patients will have the technical skills to help you and do so for very little pay. Be careful of the professional “web designer” though, as they are likely to charge you thousands of dollars and change your blog/landing page to their own liking.

3. Any of the following online outsourcing companies

• www.Elance.com
• www.Guru.com
• www.Getafreelancer.com
• www.99designs.com (for logo and graphics design)
• www.rentacoder.com

4. Craigslist.com

This site can be an easy way to find an outsourcer or “part time” work at home person to help you with parts of your system.

“What Can I Outsource?”

Here are just a few things you could outsource to the above companies, including the chiropractic specific ones.

• Build a landing page
• Set up your auto responder
• Setup a word press blog on your domain
• Ghost write your blog posts
• Create and install your web forms
• Copy for your landing page (most good copywriters don’t outsource their work on elance.com and other sites)

Other internet marketing tasks you might consider outsourcing are things like press releases, writing articles, blog and forum commenting and other link building strategies. A chiropractic specific service that does this is ASN Solutions. A popular general link building site is Linkvana.

As you can see, there’s plenty of work for an outsourcer or virtual assistant to do. You may like delegating your work so much that you find other things around your office to outsource like compiling patient data, making a mailing list, or doing research for health talks. Who knows, you may even cut back on staff and payroll as a result.

You need traffic to your landing pages, blogs, and website to make your internet marketing system run. Too many doctors spend thousands of dollars on a pretty website, and are very disappointed to find little-to-no traffic or very few new patients.  Remember, more Internet traffic to your sites means more new patients. And more new patients equals more profits for your practice!

There are two major categories of website traffic: paid and free. Paid examples would include Google Adwords, newspaper ads with your website address, mailings, press releases, etc. But today I want to focus just on how to get free web traffic.

#1. Post on other blogs.

One of the best ways to get free traffic and great incoming links is to visit other people’s blogs. What you want to do is look for blogs relevant to your practice. These would be blogs on health topics, chiropractic issues, medical issues, or even legal issues dealing with healthcare. For traffic purposes, it’s best to look for local blogs, but for incoming links you can look for blogs anywhere in the world.

Visit some of the blogs and find post/articles that are relevant to your practice. Comment on the post and make sure to fill out the box for your website. This should be your blog or main website, the place that you want to rank higher in Google. I would not recommend doing this for your landing page.

Remember most blogs are an ongoing conversation; so make sure you are contributing to that conversation. Do not be promotional. Leave a comment that is relevant to the topic, not an ad for your website. Most comments must be approved by the owner, and if your comment is not related or overtly promotional, it will be deleted as if it was spam.

The first time you comment, simply use your first name and website link. With following comments, you can be a bit more aggressive by using your first name and some key anchor text, like “Dr. John – Dallas Chiropractor”. They may decide to edit out your anchor text, but many blog owners will allow it, so it’s worth a try.

(You should even comment on this post below, giving me your thoughts. Remember, enter the conversation, don’t just be promotional.”

#2. Participate on forums.

Another free way to generate traffic and incoming links is to post on message boards. This strategy is more for incoming links than for traffic, however if you are in a larger city there could be many discussion boards to post on.

Go to Google.com and search for “yourtown message boards”. You should also try the terms discussion boards and forums combined with yourtown. For example, if I practice in San Diego, I would search for “San Diego message boards” or “San Diego forums”. This is for local traffic.

Make sure that when you register at these message boards that you create a resource box (sometimes called a signature box) with your website or blog link. That way you are subtlety telling the reader to visit your site.

For an incoming links strategy, find a larger, more popular message forum and post messages related to the topic. Also, if the message board is health or chiropractic related, this may provide for a better incoming link. An example site would be http://www.healthboards.com/boards/index.php as it has a high rank with Google. Incoming links from sites with higher “Google page rank” are more valuable than sites with lower page rank. And remember your resource box on these forums, as that is where you will get the incoming “link juice”.

If you want to know exactly what page ranks a site has, you can download the Google toolbar at www.toolbar.google.com

#3. In-Office Blog Promotion.

There are numerous ways you can encourage your patients to learn more and get them to revisit your content on the blog. Why would you want your current patients to read your blog articles? There are many reasons, but here are a few: become better educated, find out about other services and products your practice offers, stay informed about upcoming events like P.A.D.’s, be reminded about referral opportunities, and so much more.

The first thing you can do is print a flyer that reads “To Read The Latest Health Articles And Updates Written By Dr. Beck, Be Sure To Visit www.blogsnamehere.com” Have this flyer in one of those nice, clear standup displays at the front desk where all of your patients can see it.

Another great place to mention your blog is in the newsletter. (You are sending out a printed newsletter to all your patients right?) Simply place a similar text like I quoted above in a prominent place in your newsletter, like at the bottom or top of each page.

You should also put your blog’s website address on all your business cards. This can be used inside and outside the office to better connect with patients and potential patients. Even if you already have a website listed, add your blog address.

#4. Submit to blog carnivals.

There are blogs out on the internet that are looking for different posts to link to on their site. They will typically get quite a few blog posts and put them together into a “blog carnival”. You can submit your content rich blog posts to blog carnivals, and in return may receive free incoming links to your site as well as a chance for good traffic.

To submit to a blog carnival, go to http://blogcarnival.com/bc/submit.php. You’ll need to find a non-promotional blog post on your blog to increase the likelihood of a carnival linking to your blog.

#5. Outside Promotions.

If you do any outside promotions for your practice (you should be), I recommend you have your landing page address on any materials. Most people who pick up some information will not act on it right away. But later, when they start feeling worse, they’ll pick up that card, brochure, etc and go to our landing page to learn more.

When doing a talk, if you’re making an offer for new patients go ahead and do that first. But after that has been made, make sure you have a slide shown or a flyer handed out with your website information on it. This may sound basic, but you would be surprised at how many chiropractors don’t do this.

Imagine my surprise when, as I was getting a new ChiroPatients Online client set up yesterday, I found a new chiropractic keyword. Not another word for chiropractic, but a keyword that is a symptom your patients have.

(If you’re not familiar with the term “keyword”, you may want to read a previous post where I covered this called How To Use Internet Keywords In Your Offline Marketing.)

Here’s how it happened…

Ever so often, as we’re setting up a new client, I’ll do some keyword research using Google’s keyword generator tool. With this tool, you type in a keyword like “neck pain” and it will throw out about 700 related words people search for on Google. Plus, it will show you how many searches each keyword gets per month.

As I’m working on a list of symptoms that people would type in Google, I stumbled across an interesting keyword. The keyword list Google’s tool generates for you always includes related keywords.

However, this time a keyword popped up that was not one I had heard of before. I just assumed it was a mistake. Something Google just through in the list because it sounded like another keyword, but wasn’t really related.

But since it gets over 300,000 searches monthly, I thought it would be worth checking it out. I typed into Google’s search engine, and sure enough it’s a related keyword.

I’ve never heard it used before — not in chiropractic school, not in practice, and not by any consulting group. Maybe they teach it now in chiropractic school, but I doubt it.

So I went ahead and put the keyword into my client’s Adwords campaign. When I checked his account this morning, I was shocked to find this keyword triggered my client’s ad 10 times in his area in the last 24 hours!

Since his ad only show for a 20 mile radius around his practice, this is big. Very big because his ad is the only one that shows. No one else knows this keyword exists, therefore they aren’t bidding on it. That means he’s the first and only ad that person sees on the page. And he’s going to pay a very small amount when someone clicks his ad.

For example, a typcial search on Google looks like this. With 3 ads up top, and 8 down the side.

This of course drives bids way up, making it very costly to be in #1. But imagine if you were the only ad showing for a popular keyword. Then you get to be #1 with very little cost. And even more important, you’re the first thing people see on the page and the only ad showing.

In the interest of my clients, I can’t reveal what this keyword is. But I did confirm it’s a new keyword. By using Google’s Trends tool, it showed that the keyword just came into use in 2009. Google Trends will show you how popular a keyword is over time. And you can see if it’s trending up or trending down.

My guess is that MD’s are telling their patients they have this problem, and the patients are going home to search for it online. Here’s a screenshot of the Google Trends research.

The lesson from this is that it pays to do your research. And it definitely pays to know what you’re doing with Adwords so you can be first in the market for new keywords. Without the internet and Google’s keyword tool, I’m not sure chiropractors would even know this word was being used at this level for another 3-5 years.

If you’d like someone to handle your internet marketing for you, check out this free webinar. (We have room for only 2 more clients this month.)

http://www.ChiroPatientsOnline.com

As a way of saying thanks for reading my blog, I wanted to give you one of the many lessons from ChiroMarketing Academy. This is a written article posted there, along with all the video and audio lessons to fully flesh out your marketing plan.

Enjoy and have a great Thanksgiving!

You’ve heard it mentioned before. Every chiropractic coach or consultant harps on it. Some chiropractors have even claimed to have reached the magical place where that’s all their practice relies on.

I’m talking about referrals.

The ever elusive type of new patient every practice loves. Referrals, on average, are easier to convert to care, cost little-to-nothing to acquire, and are just all around less stress on your practice. [...]

Personally I love Google Adwords, but many doctors have shared concerns about paying for every click to their website.

But we agreed you need more than just a website.

This is why my online marketing team and I have put together a system you can get started with now, without using Adwords.

http://www.chiropatientsonline.com/website.htm

Here’s what you’ll get…

-A chiropractic specific website with well written copy that brings in new patients. This includes a homepage done right, condition specific landing pages for fibromyalgia, neuropathy, decompression, & more. Plus…

-A WordPress Blog on Website with ten 500+ Word Articles, optimized with the right keywords and wordpress plugins.

-Link building campaign to get links pointing back to your site, increasing your authority on Google.

-Monthly management of your website and email list.

-3-Step Autoresponder sequence to all leads who visit your site and leave name and email.

- 1-2 new blog articles posted on your site each month, to keep you website ranked high on Google, Yahoo, and MSN.

Grab your area here…

http://www.chiropatientsonline.com/website.htm

Remember, this requires no time on your part and is a completely done for you system. There are no long term contracts required. If you aren’t getting what you want, you can cancel at any time.

You’ll get everything completely set up for you, by an actual chiropractor who’s Google Certified (which means I’ve spent quite a bit of money with Google Adwords and passed their exam).

The Internet is only going to get bigger. More and more chiropractors will be using this type of marketing, making it harder and more costly to get started – more competition with keywords, , higher bidding on Adwords, more difficulty getting local Google rankings, etc.

And the longer you wait to get started, the longer it will be before you see results. The flip side is also true: The quicker you get started, the quicker you’ll see results.

Get started with your automated marketing system now by simply clicking the button below.

http://www.chiropatientsonline.com/website.htm

Would you like to discover the secrets of generating 60% to 80% of your new patients using the Internet? And do so on autopilot, without any time on your part?

You’ve likely hired out your internet marketing to someone who doesn’t understand both chiropractic and online traffic. It may have even cost hundreds or even thousands of dollars to design, but it can fail at doing the most important thing – getting qualified new patients into your office!

Click here to find out how to really get new patients on the internet…

Here’s why chiropractor’s are struggling to get new patients online…

Mistake #1. Not enough qualified traffic to their website.

In the early days of the internet, all you needed was a static brochure type website. This worked well because there were so few chiropractic websites online. Your competition was slim.

But today you can no longer use technology designed in 1998 to run your internet marketing plan.

You can’t just put up a static website and hope someone finds it. You must use the latest online advertising and marketing to drive traffic to your site. Qualified traffic that is hungry for a solution to their problem.

Mistake #2. They lack a conversion process to get the prospect to call and schedule an appointment.

What are potential patients supposed to do when they arrive at a website where there’s no clear purpose?

It’s crazy to think potential patients will just browse around and somehow stumble upon the action you want them to take. I see this all the time.

Most chiropractors and web designers have not taken the time to map out any kind of a process for conversions on their website. It just confuses people and they use the back button or get lost poking around without taking any kind of action.

The first thing internet searchers are looking for is not an education about chiropractic history, where you went to school, or what technique you practice. They want to know how chiropractic can help – specifically how you can help them with their problem.

How to Get New Patients from the Internet on Autopilot

You’re about to discover how any chiropractor can turn the Internet into their number one new patient generation tool…in terms anyone can understand…without a lot of technical mumbo jumbo.

The biggest mistake you can make with your practice is to simply hand off the most important piece of your marketing without at least knowing the basics…including how to get qualified local visitors to your website and convert them to paying new patients.

Find out more:
www.ChiroPatientsOnline.com

You’re About to Discover:

-Finally see how to dominate PPC Search Marketing and bring in more qualified new patients.

-The 7 most common mistakes chiropractors make with pay-per-click advertising. Correct these and drive tons of qualified patients to your website.

- Apply a proven, scientific system to generate limitless traffic to your website.

- The single most important strategy to get you at the top of Google, MSN and Yahoo’s Search listings! (I used this one to get ahead of websites that had been around for over 10 years.)

- How to use email marketing to build powerful rapport with new patients before they’ve even met you – and why having a follow up campaign is vital to getting new patients to call and schedule.

www.ChiroPatientsOnline.com

It’s not a matter of “if” you will get into internet marketing, it’s simply a matter of “when”.

More and more chiropractors are using these advanced internet marketing strategies, making it harder and more costly to get started. There’s only going to be more competition online, which makes it harder to get local SEO rankings and more competitive with pay-per-click advertising.

And the longer you wait to get started, the longer it will be before you see results. The flip side is also true: The quicker you get started, the quicker you’ll see results. Start getting more new patients on autopilot now and get ahead of your competition.

Click here to watch a free video on chiropractic internet marketing…

Are you using email marketing to its fullest potential in your practice? Watch this short training video to learn about the different email systems I recommend. (This video is a portion of Bonus Lesson 1 in the ChiroMarketing Academy.)

Everyone has an opinion on what works in marketing a chiropractic office. Some will tell you just to “get your name out there” or “hang your shingle”. Others will tell you that if you aren’t speaking at an event every week or holding a spinal screening daily, you aren’t growing your practice.

But the question remains, what truly works to grow your practice?

I have found 7 chiropractic marketing tools that work consistently over time to grow a practice. Before I list all 7, it’s important to mention two important factors that limit your marketing: time and money.

Therefore, you must choose where to spend your time or money wisely. For example, spinal screenings take a lot of time. Since time equals money, most doctors find that their time spent at screenings doesn’t bring in enough money to justify the time spent.

The same goes with your money. If your marketing budget is $2000 per month, you may not be able to do as much marketing as you want right now. So you should spend that $2000 where it will have the best return on investment.

With that said, let’s jump into the 7 Marketing Strategies…

#1. Newspaper Ads.
Don’t think for a minute newspaper ads are dead (see my previous article “Are Chiropractic Ads in the Newspaper Dead?“). It’s by far one of the fastest ways to get new patients in the door. And I’ve heard from many doctors that are getting high returns on their investment, that even during a down economy. For example, a doctor in Northern Ireland wrote me last week to say he’d ran one of my small ads and gotten a 23 to 1 return on investment. Do newspaper ads work every time? Certainly not! Many times the paper is just terrible and has completely lost its readership over the years by ignoring their readers interests. Even my Ultimate Chiropractic Ads don’t work 100% of the time  in papers that are failing. But even in a bad paper you can try different conditions and hit on one that works well — like Dr. Carter in Oklahoma did last week with his first neuropathy ad.

#2. An Effective Web Presence.
Everyone knows you have to be marketing on the internet. But the question is what exactly should you be doing there?

The key to marketing your practice online is to think of it like a library. When I take my kids to the library, I want it to be nice and clean, but of utmost importance is the information they have there, i.e. the quality and number of books. And I want that information easily accessible, not buried away in a box somewhere that’s hard to find. The same goes with your internet marketing. People want information and education, not flashy pictures, graphics or 250 links to click on!

Also, notice I mentioned the word “effective” in the subtitle above. This means your only reason to be on the internet is to get new patients. To do this, you need to use tools like email marketing, landing pages, pay-per-clicks ads, facebook, twitter, and more.

#3. A Strategy for Getting Referrals.
We’ve all heard about the mythical chiropractor who gets 50 new patient referrals each month without lifting a finger. But for those of us in the real world, we need to have a strategy laid out to accomplish this. Sure, a few patients will refer people in even if you never did anything. But why not ad a few subtle strategies that make it easier for people to refer. (Realize I’m not talking about forceful procedures either.)  Chiropractic referral strategies should include new patient stick letters with referral coupons, monthly print newsletters, email newsletters, blogs, patient appreciation days, and much more.

Even the uniqueness of your office can get you more referrals. For example, my J-Tech ROM system and it’s report I sent home would impress patients so much, they would insist their spouse come in to get tested on it. One lady said “I just had to come in and do this since no other chiropractor I’ve been to has this program.” I could’ve just put the printed reports in their file after going over it, but by sending it home with them it generated more family referrals.

To be continued…

Today, I wanted to give you a free training video on getting free traffic and links to your websites. This video is one of over 20 lessons contained in ChiroMarketing Academy, with new videos, audios, and articles being added every month.

Google can send you very qualified prospects if you pay them a small fee to do it. They call it Google Adwords, but I call it the greatest marketing idea of the decade. Where else do you only pay if someone clicks on your ad and goes to your website? That’s right. You only pay google if someone actually goes to your website.

Chiropractic Marketing on Google: How to Get Started

To setup a campaign, go to www.adwords.google.com. When asked between a starter and standard edition, choose standard. After choosing your language, you will be asked to choose how you will target customers by location. This is very important. Be sure to choose the “customized” selection. This allows you to select a radius around your practice that your ads will show up on. This ensures someone from 500 miles away isn’t clicking your ad and running up your bill with Google. You can decide how far to go from your practice, but I recommend 15-30 mile radius depending on if you practice in the city or a small town.

You’ll then be asked to setup your first ad. You only get 25-35 characters for four lines of text, two of which are your headline and website address. Here’s the proven formula for your ads:

• First line should contain your keyword in a headline type phrase

• Second line should be a benefit you offer, for example “Get Rid Of Migraines”

• Line three should describe a feature offer, like “Without Drugs Or Surgery”

• Line four is your URL, with each word capitalized and using a keyword in your landing page address if possible

The next step is choosing your keywords. These are the words that your ad will show for when people type them into the search engine. For now just choose the keyword “chiropractor yourtown” (replace yourtown with your actually town you practice in, like “chiropractor Dallas, TX). We’ll cover more on keywords later.

Choose your daily budget. Be sure to set a daily budget that you are comfortable with, like $10-20 per day for now. Once your daily budget is reached, your ad stops running. If set to low, your ad might stop running in the most important part of the day.

In the last step, you will be asked to set your maximum cost-per-click. This is the most you will bid on your keywords. This will apply to all the keywords you chose earlier. I can’t tell you exactly what to bid on your keywords, as it will be different depending on where you practice and the keywords you choose. But I will show you how to determine what you should bid and how to get lower bids

Now your campaign is ready to go.

What keywords should you use?

Start with the keywords “chiropractic” and “chiropractor” for now. Keyword selection is so important, we’ll be going into detail about it in next week’s lesson.

Keyword Matching

One thing about keywords that may interest you is the different types of matching you can use with Adwords. The three types of keyword matching are broad, phrase and exact. You should also use negative matching to exclude those search terms that don’t apply to your Adwords campaign. Here is how Google describes their keyword matching…
• Broader matching options tend to give you more impressions but accrue higher costs. Therefore, include other matching options (like phrase- or exact-match) along with broad-matched keywords in an ad group.
• Broad-matched keywords should be at least two-word phrases (gourmet coffee or organic coffee beans).
• Narrower matching options tend to give you fewer clicks and lower your costs. It’s still important to use descriptive words for these matching options.
• Negative keywords work well in most cases when you know a term doesn’t apply to your business. (”free”, “medications”,etc.)
To use broad matching, you simply enter in the term by itself. Let’s use the word chiropractic for example. Here’s how the broad, phrase and exact match would work for the search term chiropractic

Broad match = chiropractic (any search typing which includes chiropractic will show your ad, including searches like chiropractic marketing, chiropractic tables, etc)

Phrase Match = “chiropractic Dallas, TX” (Enter this with quotes around it into your Adwords account. Any search that includes this phrase exactly will show your ad, including for example “chiropractic Dallas, TX clinics”, “advanced chiropractic Dallas, TX”, etc

Exact Match = [chiropractic Dallas, TX] (This match is entered into your Adwords account with brackets around it. This means for your ad to show up, someone will have to type this phrase in exactly like you input it, so your ad will only show for the search chiropractic Dallas, TX.)

Which of the above match types should you use? All of them have their place. If you have a lot of competition for Adwords bid prices in your area, then the phrase and exact matches will allow you to beat out your competition and you will pay less for bids on keywords.

Negative keywords = a word with a negative sign in the front of it, like “–tables”, without the quotes. When combined with the above broad and phrase match this will prevent your ad showing when someone types in “chiropractic tables”.

Here’s a list of important negative keywords to use in your account for the keywords chiropractic.

-tables
-table
-marketing
-college
-websites
-seminars
-colleges
-schools
-seminar
-fraud

Do you see what those above have in common? They would be search terms that chiropractors themselves would be searching for, not patients. If you did not have these negative keywords in your account, your ad would pop up when a chiropractor searched for “chiropractic tables” in your area, and he might click your ad to see what you are up to. This wastes your money (since you are charged per click) and reveals your marketing to the guy down the street. Be sure to watch this week’s video to get more clarity on negative keywords.

Google’s Quality Score

When you mouse over the spyglass icon next to your keywords in your Adwords account, you will notice a quality score. Google has three levels of quality score — Ok, Poor and Great. The better your quality score is, the less you will pay per click. The worse your quality score, the more you will pay for keyword bid prices. Have a low quality score for too long, combined with a low CTR and you will be “slapped” by Google with ridiculously high bid prices (like 10X your current bid prices).

Google won’t tell you exactly how to improve your score, but they do reveal a few keys to help you. The score is based on your keyword relevance, your landing page relevance, and your landing page load time. Therefore, here is a checklist you can use to raise your quality score, thereby lowering your bid prices.

- Make sure your keyword is in your ad headline
- Use ad groups in your account (explained below)
- Use your keyword in your headline on your landing page
-Make sure your landing page or main website loads fast
- Use items on your landing page that makes the visitor stay longer (video, audio, etc)
- Make sure your landing page has a privacy policy link on it
- Put a link on your landing page that links to another website with a lot of content (your blog!)

How To Use Ad Groups

Ad groups are different groupings of keywords in your account. Ad groups are primarily setup for two reasons. First they allow you to use different ads to target different keywords. Also, they allow you to get a better quality score for your keywords.

Using the above “Top 10” keywords, you should group the “back pain” keywords together in an ad group. Then put the terms “chiropractic” and “chiropractor” in a separate ad group.

This concept is much easier to explain on the video, where I’ll show you how easy it is to create and manage ad groups in your campaign.

Other PPC Search Engines

Once you have mastered using Google Adwords for your practice marketing, you should branch out into Yahoo and MSN. To setup your accounts there, you should visit the following websites…

https://adcenter.microsoft.com/

These PPC search engines are not as advanced Google, therefore it’s important to note a few differences in the campaign setup. For Yahoo and MSN, I do not recommend using ad groups or keyword matching. Because traffic is so much smaller it’s not worth wasting your time with these settings. Just start with 1-2 ads, and throw all your keywords into one ad group. Since quality score isn’t as important here, and bid prices are lower, this won’t hurt you at all.

(The above article is part of a ChiroMarketing Academy lesson. To see the 25 minute training video, where you can look over my shoulder see exactly how I set it up, and sign up at www.chiromarketingacademy.com.)