Dear Lovely Town Chiropractor, Our family is new to Lovely Town, we just moved here from a neighboring state. After spending days unpacking and setting up our new home, you can imagine how much I needed to find a chiropractor. Since we are new to the area, I wondered how I would ever find a chiropractor [...]
When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]
For over five years the Ultimate Chiropractic Ads have been a leader in print advertising. But did you know that there are other ways to use the ads? Marketing your practice can be done in print and online. If you have a website for your online marketing then you should consider these three ways to use [...]
In real estate the mantra is “location, location, location”. Simply meaning that if you are fortunate enough to have a home or business in the right location, then this will bring you higher resale value and profits. In the business sense location is just as important when deciding on where to place retail, restaurants or offices. [...]
Are you using the internet to its full potential in your practice? Most chiropractors are only touching the tip of the iceberg. The list is almost endless of tactics to use: email marketing, PPC ads, blogging, mobile apps, Facebook pages, Twitter, LinkedIn, Google SEO, etc., etc. In every country around the world more people are using [...]
Should you be building links to your website from your Facebook and Twitter accounts? How important are these to your Google ranking? This is a question that I've been asked in our Chiropractic Website program. Here's the short answer, straight from Matt Cutts (of Google). Matt answered this question in response to this article:
Have you set up your 2012 chiropractic marketing calendar yet? I know it's already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you must [...]
1. Get More Links The number of incoming links to your website makes a big difference in where your website ranks with the big search engines like Google, Yahoo, and Bing. Links to your website are a way of measuring its authority in the industry. The big question often debated by SEO gurus is whether it's [...]
Have you set up your marketing plan for this year yet? If you haven't, what are you waiting for? Set your goals high and plan now for a breakthrough year. Big numbers are possible with the right tools. Just a few weeks ago a client told me he had received 300 extra new patients from using [...]
Every chiropractor wants to get new patients from the internet. As they should. It's easy, inexpensive (compared to other marketing) and relatively easy when you know what you're doing. After getting a website, the first question to ask yourself is "where does my website rank on Google?" I speak to many chiropractors who have had a [...]