When I began writing this post, this thought popped into my head; "not all aliens come from Mars." To be clear I don't believe in aliens or UFO's but...given the infinity of the universe, if there were such a thing as extra-terrestrial beings, it's probable Mars would not be the only home to little green men. [...]
A few days ago when working on a few Google AdWord campaigns, I noticed there seemed to be a system of gradual steps that had to be completed before setting up these campaigns, almost like a network of connections. Think about it, there is always a starting point then several other tasks that have to be [...]
Redundancy is not always a bad thing, why do you think refresher courses exist? Sometimes we need to be reminded of the things that seem obvious, but are often overlooked. Providing your staff with some marketing 101 training is important, retraining from time to time is essential, but no training is guaranteed missed marketing opportunities. Unfortunately, [...]
If you're like me, you probably jot down goals from time, but what happens after you write them down. Are they abandoned on your desk only to be buries under stacks of papers? Maybe you are organized and write your goals down in a place where you can reference them from time to time, there are [...]
Have you ever watched a video on YouTube? I would imagine you answered yes. Would you believe people actually go to YouTube and search for other people? Did you know that if you have videos on YouTube or another video sharing sites, when people go to the web to search for a condition they have or [...]
I think in order to know how to implement plans to make your marketing more profitable, you first need to understand why you need to market yourself and your practice, and agree that you will have to sink a portion of your money and time into several sources in order to maintain a profitable business. Inevitably [...]
Another year has passed in a blur and the New Year has arrived. Now that the noise of the holiday season has quieted down, it's time to think about your chiropractic marketing for 2014. Got a plan? A new year always inspires people because they see the new year as a clean slate, a new beginning, [...]
As a business owner one of the first things you probably learned was that you will have to use some type of marketing to bring in new patients. But what about after they become your patients? Do you still work at keeping them engaged with you and your practice? One of the most cost effective ways [...]
I know you might be wondering why people keep harping on having a Facebook page or you might be thinking that it is a complete waste of time. I'll let you in on a little secret. Having a Facebook page for your chiropractic business is worth your time, BUT....you should not spend valuable time and energy [...]
Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]