Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

Are you using the internet to its full potential in your practice?

Most chiropractors are only touching the tip of the iceberg. The list is almost endless of tactics to use: email marketing, PPC ads, blogging, mobile apps, Facebook pages, Twitter, LinkedIn, Google SEO, etc., etc.

In every country around the world more people are using the web every day. Check out this short video showing just a few stats:

Google Analytics is a free website tracking program,  to use it you’ll need a Google account setup (like gmail, Adwords, etc). If you haven’t, you can (and should) get started with Google Analytics at http://www.google.com/analytics/

It’s fairly easy to install and I’ll show you again in the beginning of today’s video. If you have a techy person who does things for you, the installation should take less than 5 minutes.

Here’s how analytics works. Enter the website you want to track, then they give you a short “script” to put on your page.

Every time someone comes to your website, the script is activated and starts tracking what that visitor does. The script is hidden in your website code, so it’s not even visible on your page.

What This Software Can Tell You

Analytics offers many features and Google adds new features monthly. What I want to do is show you which aspects you need to use and how it will increase the amount of new patients you get from the internet.

Here’s what Analytics reveals about your website and why it’s important to you.

Unique Visitors. What you need to know is the number of “unique visitors”. The stat only counts the visit when they first arrive on the site. No matter how many times they return to the website, they will only be counted as one visitor.

Time on site. Time on site is almost always a good thing. Assuming you have some content on your website (articles, videos, etc) the longer a person stays there, the more involved and interested they are in what you have to say. This is not justification for putting up lots of boring content, as people will still leave fast if it’s not interesting.

Sidenote: Also, “time on site” is very important to your Quality Score when running Google Adwords. You may remember in the last lesson we spent some time on quality score. At this point in time, it appears 1 minute is the critical time for your Adwords landing page. If visitors are staying less than 1 minute, you will be punished on your quality score.

Page Views. Depending on the type of website your tracking, a higher number of page views can be a good indication. For example, a blog site where you aren’t selling anything but just giving away free information is a place you want people to view a lot of pages. This is an indication of someone who wants more information from you.

If you have a “traditional” website with navigation bars and links, a high number of page views may be a bad sign. It’s likely that people are clicking around and having trouble finding the information they want.

Pages/visit. “Pages per visit” is a similar stat to the above page views. This is an important number to track if you have a blog. When running a blog, you want visitors to visit quite a few pages per visit. The reason you want this is because it means they are connecting with you each time they come to the site.

Traffic sources. In my opinion, this is one of the most important stats you can know about your website. Your traffic sources will tell you exactly where people are coming from when they land on your blog, landing page or website.

It will tell you if most of your traffic is coming from Google, Yahoo, MSN, AOL, etc. Use this information to go to these search engines and do pay-per-click (PPC) advertising. If you’re already doing PPC,  use this info to increase the PPC according to where your traffic is coming from.

You’ll also know if another website has linked to you, since people will click through the link and visit your site. The traffic sources page can tell you if your social networking is effective, since you may see visitors coming from LinkedIn or Facebook.

After you release a press release on PRweb, you’ll be able to tell how effective it was as a traffic generator. The same goes for posting articles on sites like Ezinearticles.com

Location of your visitors. Analytics will tell you where your website visitors are located down to the city level. This can be valuable if you practice in a populated area with many surrounding cities. You may notice a majority of your traffic coming from a certain area. Using this information, you can make some offline marketing decisions like where you want to advertise in the newspaper, with direct mail, etc.

Bounce Rate. This is one stat you want to be low. The bounce rate is how many people only see one page of your website and “bounce” off. So if you have a 71% bounce rate, that means almost 3/4ths of the people visiting your site are leaving before viewing another page. A high bounce rates means that people are not finding what they want and are hitting the “back” button on their browser. (A high bounce rate can also hurt your Adwords Quality Score.)

A good bounce rate is between 50-60%, as you can’t expect everyone that hits your site to view more than one page.

Personally I love Google Adwords, but many doctors have shared concerns about paying for every click to their website.

But we agreed you need more than just a website.

This is why my online marketing team and I have put together a system you can get started with now, without using Adwords.

http://www.chiropatientsonline.com/website.htm

Here’s what you’ll get…

-A chiropractic specific website with well written copy that brings in new patients. This includes a homepage done right, condition specific landing pages for fibromyalgia, neuropathy, decompression, & more. Plus…

-A WordPress Blog on Website with ten 500+ Word Articles, optimized with the right keywords and wordpress plugins.

-Link building campaign to get links pointing back to your site, increasing your authority on Google.

-Monthly management of your website and email list.

-3-Step Autoresponder sequence to all leads who visit your site and leave name and email.

- 1-2 new blog articles posted on your site each month, to keep you website ranked high on Google, Yahoo, and MSN.

Grab your area here…

http://www.chiropatientsonline.com/website.htm

Remember, this requires no time on your part and is a completely done for you system. There are no long term contracts required. If you aren’t getting what you want, you can cancel at any time.

You’ll get everything completely set up for you, by an actual chiropractor who’s Google Certified (which means I’ve spent quite a bit of money with Google Adwords and passed their exam).

The Internet is only going to get bigger. More and more chiropractors will be using this type of marketing, making it harder and more costly to get started – more competition with keywords, , higher bidding on Adwords, more difficulty getting local Google rankings, etc.

And the longer you wait to get started, the longer it will be before you see results. The flip side is also true: The quicker you get started, the quicker you’ll see results.

Get started with your automated marketing system now by simply clicking the button below.

http://www.chiropatientsonline.com/website.htm

Today, I wanted to give you a free training video on getting free traffic and links to your websites. This video is one of over 20 lessons contained in ChiroMarketing Academy, with new videos, audios, and articles being added every month.

Are you making full use of the internet to bring in new patients?

Years ago, Bill Gates said “Any business not on the internet will not be around in four years.” While Mr. Gate’s quote still stands true today, I would have to add to it by saying “simply being on the internet is not enough”.

Here’s why…

Many chiropractors today have a website. And it’s well known that millions of people surf the web every day for chiropractic and other related terms. But even with all these searches, most chiropractors only see 3-5 new patients from their website each month.

I often tell my coaching clients  they need much more than just a “brochure”, static type website. What I recommend is that they set up a complete internet marketing system. This includes a website, blog, landing pages, videos, email auto-responders, blog broadcasts, and more. Here are just a few reasons you should consider implementing this type of system for your practice…

1. Once you have your system in place, it brings in patients for you on autopilot! Spend just a few minutes a week to maintain it.

2. Your marketing plan rides the waves of the internet boom.  More and more people are using search engines like Google and Yahoo to find information on their health problems. They want to know about their options before spending money or committing to any one doctor.

3. This technology can be used to keep current patients active with you for life. Retention of new patients is a key factor in the growth of your practice. Many of the same strategies you use online to get new patients — like email communication and blog articles — can also be used to keep current patients active. This creates affinity marketing and means patients are less likely to respond to other offers to go somewhere else.

4. Compared to other forms of marketing media (newspapers, TV, Radio), it’s relatively inexpensive to set up and maintain. Would you rather spend $5000 per year on yellow pages or spend a fraction of that to be on the front page of Google?

Are you seeing the potential that using the internet can have for your practice?

Here’s how you can get a Two Part Internet Marketing Lesson for Chiropractors for FREE

I’ve put together a simple six question survey on internet marketing that will only take you a couple of minutes to complete. As a regular reader, you care about the information that’s published here. This is your opportunity to let me know how I can best serve your needs.

As a thank you for filling out the survey, I’m giving away two lessons from ChiroMarketing Academy. These two lessons focus on “How to Set Up Your Internet Marketing Plan” and “Email Marketing that Converts Website Visitors to New Patients”. (Each of these lessons has a written report plus a training “how to” video.)

Click here to take the survey…

P.S. This free gift is limited to the first 100 participants.

Have you heard of blogging?

Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it’s the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis.

Blogging is a way to post articles chronologically on a webpage. What you are reading right now is a blog. It’s simply a free software installed on this hosting account. I log in, click on “write” and start typing. If you can write an email and send it, you can run a blog.

What’s it cost? To get a domain name, it cost me $7. $17 a month for hosting. I paid a graphics person $45 to make the header graphic up top. That’s all I spent, a whopping $59.

A blog gets you great ranking on search engines. Google loves blogs because they are new, fresh content. Google prides themselves on keeping current for their search users, so they will give more credit to a blog over a traditional website that never changes. For example, I’ve only been running this blog for less than 6 months and have the #1 and #2 spots on Google for the term “chiropractic newspaper ads”.

Other sites below me have been around for a lot longer than mine…some for almost 10 years.This is for an internationally competitive keyword term. You could do much better for a local search term like “yourtown chiropractor”.

Another great thing about having a blog is that it’s very easy to regularly contact your list of patients (or even prospective patients.) As soon as I hit publish on this article, it will go into an email system that sends out an email notice to everyone on my list. I didn’t have to manually go in and email everyone. All I had to do was publish a blog article and everything was done for me. Essentially, this could be your e-newsletter to your patients.

Don’t worry if you can’t write (at one point you couldn’t adjust either). You can hire someone called a ghostwriter to do it for you. With a little practice you could write 200-400 words once a week. Or have your spouse, staff member or even your teenage do it for you.

We cover blogging, how to set it up, what to write about and how to get it ranked on the top of Google. Find out more by going to my chiropractic internet marketing course.

So why aren’t you blogging? How long before the office down the street starts blogging and jumps to the #1 spot on Google?