Running a chiropractic practice, you may have said or done something in the past that actually hurt your marketing message. We all have at some point. The lesson is to not continue to make these mistakes over and over.
In an effort to create a tagline or jingle for their practice, many chiropractors come up with some really bad marketing material.
Here are few that I have heard…
“I can’t wait to get my hands on you!”
“We got your backside.”
“We get on your NERVES!”
“We’ll break our back fixing yours!”
“I do my best work behind your back”
While these may sound cute or funny, they only hurt your marketing message. People already are a bit hesitant to see chiropractors. We don’t need to give them other reasons to question their decision to see us.
Can you imagine a dentist, attorney or M.D. saying these lines? Ok, maybe an attorney 🙂
If my dentist said “I can’t wait to shove my hands in your mouth”, that would be my last appointment to his practice.
And I won’t even go there with the M.D.
Do you think the guy saying “We got your backside” has many married female new patients?
What are some terrible taglines you have heard or seen? Post your comments below.