Have you ever joined a chiropractic coaching group, only to find out you’re “required” or strongly encouraged to travel to a seminar every 6-8 weeks?
You know, the type of events with a few hundred chiropractors where they say scripted “cheers” and get really excited.
Not the once a year seminar where you can sometimes find decent content being taught by a variety of chiropractors.
I’m talking about the seminars run by coaching groups called “trainings” or “meetings”. The energy is high. You get really pumped up when the coach parades his “big guns” across the stage and tells you how good they are doing. Then you come back to the office on Monday with your notes and try to implement everything you learned.
This happened in multiple coaching groups I was a part of. I was told that coming to seminars every month would keep me on top of my game. Give me the latest strategies. (Which really meant sell me the latest outdated marketing products.)
I’ll never forget the last “coaching” seminar I went to…
The $2000 Tour of San Diego
A few years back, me and a buddy went to one of the “trainings” as part of the coaching program we were in. You had to attend at least 6 of their seminars a year, or you were kicked out.
We chose San Diego as one of the six to attend since I’d never visited there before. So I bought my plane ticket and reserved the hotel room, plus took money for food. It totaled up to over $2000.
But it was worth it right? Because I was going for 3 days of intensive training on how to grow my practice!
Unfortunately, we were late to the event, and missed all the “awards” that were passed out. After lunch, we grabbed our notebooks, a big cup of coffee, and arrived early for the breakout groups of 20-30 doctors.
Then it happened…
The coach walks in and asks to start numbering ourselves off (you know, like you did in grade school). I looked at my friend to see he had gotten the same number as me, and noticed he was trying his best to keep from laughing at this joke of a “training”.
The coach then told us we were going to get up in front of our group of 30 doctors and “role play our scripts”. I was a bit nervous. Not from the thought of speaking, but because I hadn’t memorized that script perfectly yet.
As we moved into another room, I looked for a seat by my friend to sit down. Strange..I couldn’t find him anywhere. Then it hit me…that sorry dog had skipped out of the session and gone up to his room!
I ran out, called him on his cell phone, and through much laughter, we decided to rent a car and see the sites.
By the time the weekend was over, we’d spent more time sampling the local food than we had in the seminar. When I came home and told my wife I’d paid $2000 to sit in a seminar for 5 minutes, she was more than ticked off!
Here’s my point…
Traveling out of state every 4-6 weeks can get very expensive when you’re not even recovering your investment. Most of these events end up being nothing more than rah-rah, cheerleading events or an excuse to pitch you more outdated marketing products.
Imagine the marketing you could do with the money spent going to seminars every month. That $2000 I spent going to San Diego would have brought in 15-20 new patients to my practice. Once I realized that, I never went to another of those seminars again.
(This post concludes the 5 Chiropractic Coaching Lies series. Thanks to all the doctors who’ve sent me positive comments. I only received one negative, so that tells you how these issues really strike a chord.)
It’s time for a change in the profession and
how coaches help chiropractors succeed.
On Tuesday Feb 24th, you’re going to a see a very exclusive coaching program (limited to only 50 chiropractors) that’s unlike anything else in chiropractic. There’s a huge focus on getting new patients, converting them to care, and keeping them as your patient. The first 6 clients to join will get a very special bonus.
And for all the doctors who’ve picked up my Ultimate Chiropractic Ads, you’re going to get credit towards any coaching. Look for the blog post early Tuesday morning.