Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

In this video training, I show you how to select and purchase a list of local residents near your practice. Then, I take you through the steps of how to get the postcards printed and mailed out. In the video I reference “decompression patients” as an example, but the same principles apply to any type of patient as well.

(If you do not see a video here, you need to update to the newest version of flash player. Click here to get the newest version for free.)

**To access other chiropractic marketing videos, visit http://www.chiromarketingacademy.com.

Have you ever wanted to send postcards to get more new patients? How about a letter to your inactive patient list or new homeowners in your area?

In this 6 minute video, I’ll show you how to quickly print and mail through the USPS in a matter of minutes. [...]

Want to increase your new patients each month?

It’s easy. Simply give each new patient the opportunity to refer a friend or family member.

How is this done? Not through pressuring or hounding new patients until they refer. But through gentle persuasion and social proof.

You have probably seen in your practice where a new patient says on their first or second visit “I need to bring my wife in here.” This is great when it happens, but many times patients are so concerned about their own problems that they aren’t thinking of referring someone else.

So here is how you get them to refer:

For every new patient that starts care in your practice, send them a special welcome letter in the mail. This letter should be worded properly so you are educating, congratulating, future pacing, and setting up the referrals. Now, in the P.S. of the letter, write a few sentences about how “many patients tell me that they wished they would have found me sooner. So I’ve included with this letter two gift certificates for a free spinal evaluation. As you can see, they have an expiration of two weeks, so make sure a friend or family member gets them as soon as possible”.

Now print and cut out 2 gift certificates with your offer on them and an expiration of 2 weeks. I recommend making them look nice and using a card stock paper.

Insert a few pages of patient success stories (testimonials) in with your letter to show social proof. You never know which testimonial is going to resonate with that particular patient. Also include a gift, like a $5 Starbucks card to thank them for being a patient.

Not everyone will take you up on this offer. But many patients will. And how much did you spend on this type of marketing? Maybe $1 with stamp, paper and my CA’s time. In 2006 I traced almost half of my referrals to this one little technique. By far the best return on investment of any marketing piece I did that year.