Are You Using Chiropractic Ad Inserts?

2013-12-30T12:43:29+00:00 Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , , , |

I often get asked about running my Ultimate Chiropractic Ads as inserts in the newspaper, as opposed to a space ad inside the paper. Many chiropractors have never tried inserts and are quite surprised at the return on investment they can get. If you're using my ads, I strongly recommend testing inserts for your zip code [...]

How Much You Should Be Spending on Marketing

2013-12-30T14:46:29+00:00 Categories: Chiropractic Marketing, Decompression Marketing, Internet Marketing, Marketing for Referrals, Newspaper ads, PI Marketing|Tags: , , , , , , , |

Which marketing strategies are currently working the best? How much should you spend on each of them? Find out in these two snippets joined together for you from my recent Decompression Marketing Elite program. In the video I mention the following categories. More resources can be found to help you when you click on these links: [...]

Newspaper Ads vs. the Internet

2013-12-30T14:49:11+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , |

With the internet being all the rage, many chiropractors have been told that newspaper advertising is completely useless. Is there any truth to this claim? No. Chiropractic newspaper advertising is still going strong. It is certainly true that some newspaper publishers are struggling to keep up with the recent recession and all the new media in [...]

Does Anybody Read Those Long Ads?

2013-12-30T18:13:59+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , , |

Often doctors will ask a spouse or front desk CA to look over their ad before it goes to print. A common response these parties give when looking at a long copy ad, like the ones picture on the left, is "who's going to read all that?" Sometimes these answers will influence the doctor's decision to [...]

Chiropractic Ad Samples

2016-02-17T14:06:57+00:00 Categories: Copywriting, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , |

One of the most frequent questions we get about the Ultimate Chiropractic Ads (and even Decompression Marketing Elite) is... "Can you send me a sample of one of your ads?" In most cases, I understand that this is an honest, sincere question to see what type of ads I write. Usually, it's to compare to past [...]

Chiropractic Marketing Is A Changing

2013-12-30T14:55:19+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , , , |

As Bob Dylan once sang, 'times they are are a changing', and this is especially true in the profession of chiropractic. Most of you can feel it, knowing that there is a wind of change blowing through our industry. Currently it may feel like a small breeze. But soon I fear it will be a strong, [...]

Chiropractic Math and The Struggling Practice

2010-04-13T17:50:15+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , |

Math has never been my favorite subject. It wasn't in elementary, middle school, high school, or college. Especially those nasty algebra and calculus type classes. But as a business owner, I quickly learned that it didn't matter how much I liked math and numbers, they are a fact of life. You've got to be able to [...]

The Myth of Chiropractic Marketing Fishing Poles

2013-12-30T17:03:46+00:00 Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , , , , |

The more fishing poles you have in the water, the more fish you'll catch, right? I'm not a big fan of this analogy, and here's why. First, let's look at what's true about it. It is certainly true that you want to have more than one marketing method being used in your office. And seeing as [...]

Why didn’t I get more new patients

2013-12-30T17:06:13+00:00 Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , |

In my last post, we looked at the "5 Biggest Questions About Chiropractic Ads". But due to length, we only got through 4 questions and answers. So today's post is the 5th and final question we get asked most from buyers of my ads kit. And it's probably the most important question to get the answer [...]

5 Biggest Questions About Chiropractic Ads Answered

2013-12-30T17:38:52+00:00 Categories: Chiropractic Marketing, Newspaper ads, Tools|Tags: , , , , , , , |

We get quite a few questions about my Ultimate Chiropractic Ads, both from those interested in buying and from doctors who are using them. Today, I wanted to let you in on the 5 biggest questions (and the answers) we get from doctors using the system. What's the best ad to start with? We recently conducted [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.