Marketing Decisions to Consider with Chiropractic Print Ads

2013-10-11T16:37:25+00:00 Categories: Newspaper ads|Tags: , , , , , , , |

Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]

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Great Chiropractic Marketing Begins with a Good Story

2013-08-03T13:36:56+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , |

Five years ago this month chiropractic marketing officially became my primary source of income.  Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]

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Out of Adversity Came A Unique Chiropractic Ad Idea

2013-05-01T23:11:24+00:00 Categories: Newspaper ads|Tags: , , , , , |

If you had been told that being a chiropractor would involve marketing, keeping stats and in some cases spending your weekends doing spinal screenings, would you have continued down the path? Maybe in the back of your head you suspected there might be more to it than seeing patients and using chiropractic to improve the quality [...]

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How to Correct the 3 Biggest Mistakes in Your Advertising

2012-03-21T09:38:30+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

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5 Chiropractic Marketing Predictions for 2012

2013-12-30T12:02:17+00:00 Categories: Chiropractic Marketing, Chiropractic Newsletters, Coaching/Strategies, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , , , , , , , , |

1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]

How to Save Thousands on Newspaper Advertising

2012-03-21T10:09:46+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , , |

Are you getting the best prices when running your ads? Some of my clients are saving thousands on ad prices each year. And we'll show you how their doing it. Last week I interviewed special guest Carol Ann Smith on the subject of "How to Save Thousands On Your Newspaper Ads". Carol has years of experience [...]

How To Outgrow a Struggling Practice

2013-12-30T12:08:46+00:00 Categories: Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , |

A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]

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New Advice for Chiropractic Ads

2013-12-30T12:02:12+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , |

Every time you pay money for your marketing, you should include a special offer. (If you're worried about how offers make our profession look, see my previous article here.) What's the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In most [...]

Never, Never, Never Give Up!

2013-12-30T12:10:36+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

I got fed up with marketing, "pushing" patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely. It wasn't that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but to [...]

What Makes a Bad Chiropractic Ad

2012-03-21T10:26:47+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , |

Are you really talking with your prospective patient? Or are you talking at them? The reason that most marketing doesn't work is because it is outdated. A dinosaur from years gone by. Back when this profession was rather new and people were still discovering what it was. When there was only one chiropractor in town and [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.