If you are lacking in motivation to do any type of marketing at all, then maybe you are suffering from Wait and See-itis.
Wait and See-itis is a chronic marketing condition that affects a large number of chiropractic professionals, however this malady is not limited to just chiropractors.
If you have never heard of it, then let me explain. It’s when a business professional, let’s just say a chiropractor, needs to invest time and money into some type of marketing, to move his or her business foward, bring in new patients, increase revenue, but can’t seem to get motivated.
There are several reasons for this, limited funds, limited time, and believe it or not pride can be a stumbling block. There is also the chance that you’ve tried to build your practice before and either your chiropractic marketing attemtps didn’t work out well or worse….you got burned.
You already know that to increase your income you have to do something to get more patients in the front door. You tell yourself that you know you have to get something going, whether it be print advertising or updating your chiropractic website, but you just keep putting it off.
You may have even found what seemed like some great chiropractic marketing ads, but for some reason you just don’t think this is a good time to spend that much money, maybe you’ll just sit back and wait. Wait and see what happens next month. This might seem like you are just being careful, taking it slow, thinking it through, that’s always a smart business decision, right?
Or maybe you have a touch of Wait and See-itis!
It’s more common than you think, but if left untreated it can lead to other conditions and may cause severe symptoms.
Maybe you’ve had this condition at one time or another, or you know someone who has it now.
Here is what I know, Wait and See-itis presents as a subtle attitude at first. You might hear yourself saying things like; “I’ll do it tomorrow”, “that can wait” or worst of all you tell yourself, “I don’t need to do any marketing”.
Caution and doubt are the most troublsome symptoms and can leave a person feeling extremly skeptical. Have you ever thought something sounded to good to be true, or you’ve thought maybe that marketing works for some people but not for you?
Other side effects from this condition are fear, bitterness and envy, extreme cases have ended in not having enough income to pay the lease. Okay, those are very extreme cases, but if you put off doing anything for too long, things tend to get extreme.
This is a very sneaky condtion too, no one sees it coming. Don’t feel too bad if you think you have this condition, it happends to everyone at one time or another. Sometimes the condition resolves itself, for others though, it can be a pretty bumpy road.
There is a treatment for Wait and See-itis. It’s is risky though, it involves momentum and a dose of faith, oh and that one huge thing, you have to actually try some type of marketing.
Of course I recommend you do your research, it’s part of the *therapy. There are numerous marketing products and services that sound good, but do your homework and for goodness sake don’t just try something because everyone else is doing it. You have to do what is best for your practice and most of all what works with your budget.
*Disclaimer: Therapy sessons involve, stepping out of your comfort zone, coloring outside the lines, thinking outside the box and trusting those who have been where you are and know what they are doing. Results will vary.