As a business owner one of the first things you probably learned was that you will have to use some type of marketing to bring in new patients. But what about after they become your patients? Do you still work at keeping them engaged with you and your practice? One of the most cost effective ways [...]
Unlike other marketing tools used in your practice, chiropractic newsletters can be used to educate and inform a targeted audience, your existing patient base plus those patients who have shared their email address on your website. In fact newsletters are great for direct mail marketing. Newsletters instill trust and assist you in building an efficient professional [...]
1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]
A big mistake in practice is that chiropractors do not nurture the relationship with their current patients. We take it for granted that if the patient starts care, they will always do what we tell them to do. This is not reality. Look at your stats. How many patients have quit care and never been seen [...]
The average chiropractic newsletter is a waste of paper and postage. It doesn't look good and is terrible at getting referrals in the office. But monthly patient newsletters do work, if done right! Find out how to produce a professional newsletter that improves patient retention and boosts referrals by joining me on December 17th at 2:00 [...]
Do your patients have an easy way to refer others to you month after month? Do they know about all the services and products you offer? Are they educated each month about the health problems you can help with? Don’t assume they know…because they don’t unless you’ve made it a regular practice to teach them each [...]