Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

The average chiropractic newsletter is a waste of paper and postage. It doesn’t look good and is terrible at getting referrals in the office.

But monthly patient newsletters do work, if done right!

Find out how to produce a professional newsletter that improves patient retention and boosts referrals by joining me on December  17th at 2:00 PM EST, 1:00PM CST, for a special free webinar entitled ” Internal Marketing With Newsletters in 2010″.

On this webinar you’ll be able to see exactly how I recommend you do a professional newsletter. We’ll be joined by the guys at Avalanche newsletters, the company I recommend for inexpensive, professional chiropractic newsletters.

On this call they’ll show you real life examples of what they’ll be doing for their clients in 2010. You’ll get an insider’s view of unique and proven strategies for getting more referrals and increased retention from your patients.

Watch the webinar replay here:
http://www.thechiropracticnewsletter.com

Here’s just a few of the valuable nuggets of wisdom you’ll hear on this breakthrough call…

-Finally discover how to really get more new patients with a professional print newsletter. (Some doctors have been told to only use black and white with no graphics. Find out the truth!

-3 unique strategies to make sure you’re getting referrals from your monthly mailings to patients.

-The single most important strategy to get your newsletters read. Most chiropractors are wasting their money sending out material that ends up in the trash.

Watch new referrals flood in month after month with these simple newsletter secrets.

In addition, we’ll be asking direct questions to one of the top chiropractic newsletter companies in the U.S. That’s right, you’ll get a chance to ask your question during a 20 minute Q&A session.

Reserve your Webinar seat now at:
http://www.thechiropracticnewsletter.com

Listen to what these doctors said about the quality of Avalanche’s newsletters…

“I see that there is a great benefit to my patients. They are being educated about chiropractic, nutrition, and exercise programs. I think it is important to keep your patients up do date on these issues. It helps me to keep them informed of what I’m doing. It keeps me in their minds as we provide the best care we can for them.

I think there is a great value in not having my staff take their time to put this together. It’s really a turn-key type of operation where Avalanche can just take over this and it gives me peace of mind and the ability to focus in on patient care.”

Dr. Ira Crawford
Smithfield Chiropractic

“Working with Avalanche is kind of a no-brainer. The price – You can’t beat it. To try to do something like this on your own would be way too much work, and I’m just too busy to get out there and try to do it on my own. Avalanche does it all for you.”

Dr. Justin Traveller
Chiro Active

Don’t miss this opportunity to learn how a patient newsletter should look and feel. Sign up now for the free webinar.

It’s much less expensive to market to your current patients than it is to go out and acquire new patients. Not only should you be marketing for new patients, but compounding on top of that with referral based marketing.

Newsletters easily make this happen. Watch the replay here…

http://www.thechiropracticnewsletter.com

I was recently thumbing through Dan Kennedy’s No B.S. Direct Marketing book, looking for a quote I had seen about chiropractic newsletters. While I did find the quote, I was reminded of something even more important when it comes to marketing.

In the first section of the book, Dan lists 10 rules to follow on marketing in your business. What he said in rule #9 can be directly applied to your chiropractic marketing. Here’s what he said…

Rule #9: Results Rule, Period.

Results are what matters when it comes to measuring the success of your marketing.

While there are certain caveats to this rule (which I discuss below), let’s look at what this really means for your practice.

“Results rule, period” means it doesn’t matter what your friends, colleagues, family, front desk CA, or even your spouse thinks about your advertising. When it comes down to it your own feelings about a certain marketing piece aren’t the determining factor of it’s success.

It doesn’t matter what your newspaper representative thinks about your chiropractic ads either. You would be surprised at how many times an ad rep wants to make changes to my ads.  They’ll tell my customer “I can make that ad look much better. Let me have our art department put a better picture in there. And I think you should cut this out and we’ll put you a pretty coupon right there.”

Then I get an email from the doctor asking me if he should let them do this. I tell him “Sure, if THEY GIVE YOU THE AD PLACEMENT FOR FREE! Otherwise, tell them it’s your money and you’ll spend it on the type of marketing you want.”

I once had a front desk CA proof read an ad I was about to run in the small community newspaper. She told me “the ad wasn’t going to do well, because she wouldn’t respond to it herself.” Then I asked if she had a herniated disc like the patients the ad was geared towards. Of course her answer was no. But she still insisted the ad likely wouldn’t do well. I then told her that we could run her rewrite of the ad, if she wanted to pay for it out of her next paycheck. That ended the discussion. (This ad brought in 13 new decompression patients for an ROI of 2062%.)

So who’s vote does count?

The only vote that counts is your patient’s vote, since they are the ones giving you the money. You then total the income from their case fees, and see if it’s more than you paid to run the ad. This is your ROI and it is the determining factor if the ad was successful or not.

So what’s more important when measuring ad results, the number of new patients you get from an ad or the actual ROI?

Well, if you ask most chiropractors, they would tell you it’s the number of new patients. But the ROI is much more telling. The biggest reason is because the ROI figures in the quality of the patient, how long they stay, and how much they spend.

For example, you could get 81 new patients in for a free exam and have only 4 of them actually ever give you money. Or you could have 15 sciatica patients pay $47 for an exam, 13 of which accept a care plan, spend $2000 each and get an ROI of 2500%. Which one would you rather have?

Figuring the ROI will also factor in the “caveat” I mentioned above to Dan’s rule. Here’s what I mean…

If you are measuring purely the number of new patients you got in, you could change the above rule to “Number of New Patients Rule, Period.” But this is not true, as it doesn’t account for the unethical, hyped up, immoral, and in some cases illegal advertising that goes on.

After all, if all that matters is getting the most new patients you can get from an ad, why not “promise a cure” and tell them the first visit is free? Hey, if you’re just measuring new patients, you did great, you got 101 new people in the door! Do whatever it takes, right?

But let’s look at your ROI. After 99 of them waste your time and never pay you a dime, 1 files a lawsuit against you for unethical advertising, and the state board fines you and yanks your license to practice, I’d say your ROI is about a negative 1 million percent.

With that said, I think we should modify Dan’s rule to make it a bit more speficic. “Return on investment rules, period.”

Do you agree or disagree? Post your comments below.

Do your patients have an easy way to refer others to you month after month? Do they know about all the services and products you offer? Are they educated each month about the health problems you can help with?

Don’t assume they know…because they don’t unless you’ve made it a regular practice to teach them each and every way you can help them, their friends, and their family.

On Tuesday, October 27 at 1:00PM CST, I’m holding a power packed 50 minute LIVE Teleseminar entitled “How to Generate More Referrals, Boost New Patients, and Increase Retention with Chiropractic Newsletters”. On this call I’ll share unique and proven strategies for getting more referrals and increase retention from your patient newsletter. Watch new referrals flood in month after month with these simple newsletter secrets.

Register here:

http://www.thechiropracticnewsletter.com

Here’s just a few of the valuable, proven nuggets of wisdom you’ll hear on this breakthrough call are…

-Finally discover how to really get more new patients with a professional print newsletter. (Some doctors have been told to only use black and white with no graphics. Find out the truth!)

-Why email newsletters only go so far and how to use email and print newsletters together. (This is where quite a few chiropractors are ‘missing the boat’.)

-3 unique strategies to make sure you’re getting referrals from your monthly mailings to patients.

-The single most important strategy to get your newsletters read. Most chiropractors are wasting their money sending out material that ends up in the trash.

-The most common mistake chiropractors make with patient mailings. Correct this and you’ll see patient retention improve drastically.

In addition, we’ll be asking direct questions to one of the top chiropractic newsletter companies in the U.S. That’s right, you’ll get a chance to ask your question during a 20 minute Q&A session, but you must be one of the first 96 to get on the call.

This event will likely FILL UP fast because the teleconference line only allows for 96 callers. A replay will be available for a short time, but only to those that register. Register immediately by registering here…

http://www.thechiropracticnewsletter.com

It’s much less expensive to market to your current patients then it is to go out and acquire new patients. Not only should you be marketing for new patients, but compounding on top of that with referral based marketing.

Newsletters easily make this happen. Make sure you’re on the call to learn how…

http://www.thechiropracticnewsletter.com