Ten days until Christmas, sixteen days until the end of the year. The finish line is near, do you want to finish strong and burst over into the new year with a full month of appointments already set up?
Another year is almost in the books and maybe the last thing you want to think about is spending money on marketing. I bet that you could even come up with enough reasons to justify why it wouldn’t be worth the time or money to schedule just one more ad.
People are too busy, too tired, too broke, the yearly marketing budget is almost depleted or already depleted, no one will pay attention to one more ad in the paper or in the mail and any email marketing will just get buried in the inboxes. Did I miss any excuses?
Actually those excuses could be used any time of the year, but for some reason they seem more valid in the month of December. What the excuses really do is slow you down and keep your practice from getting the appointment schedule filled up in the first months of the new year. Which is really why you must push through and get one or two more chiropractic marketing pieces sent out before the end of the year. Come on…there are still two weeks to pull in new patient calls and either set up appointments in January or get them in before the end of the year. Think about it, the first of the year is typically a slower time of year for most businesses, but January and February could be the most profitable months for your practice if you just look past that list of excuses and get one or two more chiropractic ads scheduled or maybe one or two more direct mail or email marketing campaigns sent out.
Just for giggles let me to show you why the remaining days of this year can work to your advantage…
Have you ever used your finger nail to dig out the last bit of lip balm? Rolled up and crimped a toothpaste tube to the top to squeeze out every drop? How about turning a bottle of ketchup upside down to make sure nothing goes to waste?
Well there are still some days left in the year, why waste them? Use every day of the year to your advantage.
Don’t forget too, that most insurance deductibles have probably been met so this a perfect time for new patient exams and x-rays done before the new year deductibles kick in.
In a race, the runner doesn’t slow down before the finish line. No, the runner uses every once of energy left in his or her body to push past that finish line. There are 16 days left in the year. Use those remaining days to finish strong. Who knows that might just be the best money spent all year and a great way to start off the new year with a full month of appointments already booked.