You already know that the chiropractic industry is very competitive and that chiropractic advertising funds have to be utilized in an effective way. This means receiving value on the dollar for every ad you run. A very effective advertising form for chiropractors is Short Message Service (SMS) or text marketing. SMS Advertisement Are Made for Local [...]
You made through school. Set up your practice. You might even have a few patients. But now what? After the excitement getting four walls and a roof set up to function as a chiropractic business, the celebration, the victory dance, maybe you even had a ribbon cutting ceremony, now it get's real. The dust settles a [...]
Finding good patients is not too hard, but the perfect patient is sometimes elusive. Before you can find the perfect chiropractic patient, you first have to know what qualities he or she should possess then you can go about designing a chiropractic advertising campaign in a way to attract patients with those qualities and in return increase your [...]
The word habitual defined is: done or doing constantly or as a habit; regular; usual; practicing, or acting in some manner by force of habit; of the nature of habit; by or resulting habit. We all have habits; some good, some bad. I have habit of checking to make sure the front door is locked every night. [...]
If you are lacking in motivation to do any type of marketing at all, then maybe you are suffering from Wait and See-itis. Wait and See-itis is a chronic marketing condition that affects a large number of chiropractic professionals, however this malady is not limited to just chiropractors. If you have never heard of it, then [...]
I'd be shocked if a doc told me that he didn't have a Facebook page or a Twitter page or both. Here's what I wouldn't be shocked about; if a doc has all his or her social media basis covered but doesn't utilize them. In fact, my support team follows quite a few chiropractors and their [...]
Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]
In the business world you never know who will thrive and who will barely survive. Businesses with large bank rolls often find themselves closing their doors in areas that should have been ripe with consumers, but all too often the “perfect area” isn’t so perfect for that particular business. Sometimes circumstances and little good fortune gives [...]
This is a guest post by Dr. Jonathan Walker For most chiropractors, receiving referrals from medical physicians is looked upon with a healthy dose of skepticism. If you’ve been in practice for a long time you likely remember a day when MDs would just as soon refer their patient to a witch doctor as a chiropractor. [...]
Here is your chance to see an updated version of my friend Paul Wright's free webinar entitled "The Practice Acceleration Program - 12 Steps to a Great Health Business in ONLY 42 Days". There are 3 different days you can register, go here to find out more: http://www.netofficetoolbox.com/app/?Clk=4287445 This presentation outlines the 12 Essential Steps that [...]
