What is Branding and How it Applies to Chiropractic Marketing

2013-08-23T18:05:05+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

Comments Off on What is Branding and How it Applies to Chiropractic Marketing

Turn Negative Online Feedback and Reviews Into Positive

2014-08-25T09:35:28+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , |

If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”.  Sellers on these sites know the value of positive feedback. This value translates into sales and a savvy business owner will use the positive feedback in their marketing. Buyers also use the feedback system when [...]

Comments Off on Turn Negative Online Feedback and Reviews Into Positive

Chiropractic Marketing With Foursquare Check-Ins

2013-05-13T12:49:16+00:00 Categories: Chiropractic Marketing|Tags: , , , , , |

Marketing by way of social media, is easy for some of us, but difficult and time consuming for others. Although it is relatively inexpensive, except for the time spent setting up pages and accounts, chiropractic marketing via social media has garnered its share of profits for the diligent chiropractic business. The chiropractic profession has made huge [...]

Comments Off on Chiropractic Marketing With Foursquare Check-Ins

Two Different Advertising Methods

2012-08-25T14:54:11+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , |

There are two major forms of advertising companies use. One is called brand advertising, or "branding". You see this with big companies like Wal-Mart, Coca-Cola, large billion dollar companies that are already known worldwide. One example is the TV commercials these companies run to help put the name or the image in the customer’s head. They [...]

Comments Off on Two Different Advertising Methods

Do You Have These 3 Fears of MD Referrals?

2012-04-20T19:33:39+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, PI Marketing|Tags: , , , , , , , |

This is a guest post by Dr. Jonathan Walker For most chiropractors, receiving referrals from medical physicians is looked upon with a healthy dose of skepticism. If you’ve been in practice for a long time you likely remember a day when MDs would just as soon refer their patient to a witch doctor as a chiropractor. [...]

A Chiropractic Marketing Calendar for 2012

2013-12-30T12:02:20+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , , , , , , , , , , |

Have you set up your 2012 chiropractic marketing calendar yet? I know it's already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you must [...]

Can You Solve This Math Problem?

2013-12-30T12:02:15+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , |

Let's see how good your math is today. Prizes go to anyone who gets the right answer! Math never was my favorite subject in school, but I got by with passing grades at least. Well, there was that one time I made a D with Mr. Drill Sergent Teacher in college Algebra! But, I retook it [...]

A Student Interviews Me on Chiropractic Marketing

2012-04-10T14:12:40+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , |

Recently a student from University of California Riverside contacted me for an interview regarding chiropractic marketing. I thought you might be interested in his questions and my answers. It's a little longer than my usual blog posts, but I didn't want to divide it up into parts. Here is the interview: ------ Greg: I'm a student [...]

If A Tree Falls In the Woods…Will Chiropractors Hear It?

2013-12-30T12:35:26+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

It was a hot, sunny July 4th weekend in the Texas hill country. Thankfully there was a slight breeze, but not much help when the thermometer is near 100. After returning home from church, I was reading on the couch when I heard a loud cracking sound outside. At first, I thought it was my air [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.