Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

A big mistake in practice is that chiropractors do not nurture the relationship with their current patients. We take it for granted that if the patient starts care, they will always do what we tell them to do.

This is not reality. Look at your stats. How many patients have quit care and never been seen again. We may never know why they quit. But there are certain things we can do to help them complete their treatment plan.

I’ve never been a fan of strong arm tactics to get people to do things. Why?

Because it’s rude and it does not work. Sure you can convince someone with hype and “rah-rah” to stay on wellness or maintenance care. But the truth is a few weeks later, the “pep talk” has wore off and the patient will begin asking themselves…

“Do I really need to keep going to see that chiropractor?”

So what’s the solution to this mistake?

Consistent, monthly contact through direct mail (and email). The best and proven way to maintain a relationship with your patients is by sending them a monthly newsletter. This will keep your active patients connected to you and feel like they have a better relationship with you. After all, no other doctor or chiropractor sends them something in the mail each month.

I can not tell you how many patients I have had over the years “return” for care in my office, simply because they got a newsletter from me. Some of these patients we had ‘written off’ because we thought they were never coming back .

This works so well, we even had a few patients that we thought would never come back because they actually left the office upset about something.

And, we got new patient referrals from the newsletter as well. This is because every month there is a personalized letter from me with an offer on the back page.

Marketing guru Dan Kennedy talks about “putting a fence around your herd.” He says if you don’t put a fence around you’re herd, they will get out and go into other people’s pasture (you’re competition!)

And the #1 method Dan Kennedy recommends for keeping your customers is a monthly newsletter.

What should your newsletter be about?

It should include relevant topics to the care you give. Healthy living tips, studies, and seasonal articles are great content.

The slam-dunk thing about newsletters is that they are very inexpensive to produce and mail. For about $10-15 per patient, you can stay in contact with your patient list monthly for a year.

If you have the time and skill, you can write your own newsletter. Another option is to let a service do it for you. There are quite a few newsletter services out there, but not one that I specifically recommend at the moment.

Just make sure you get few samples of their newsletter before you sign up with the service.

If you stay in contact with your patients, they will stay with you longer. And if you give them an opportunity to refer other new patients, they will. Try it for a year and see if it isn’t an excellent low cost marketing strategy.

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Each year, over 41 million people in the United States move into a new home. This will mean a complete change in where they buy products and services from.

Many of these new homeowners will want to continue their chiropractic care after moving. Some will have injured themselves doing all that heavy lifting. Others may decide it’s finally time to do something about their health. Whatever the reason, many of these new movers are going to need your chiropractic services.

A New Mover Letter

What better time to send out letter introducing yourself as the premier chiropractor in town? Think about it. Most new residents to a city or town will use the service providers they come into contact with first. Because many chiropractors fail to market their practice properly, these new movers are are going to use the internet to look one up.

Why leave it to chance whether they find you or not?

I recommend getting a quality list of new homeowners and mailing them a specific marketing letter. The letter should welcome them to the community, introduce who you are, mention your practice and how you help, plus give them a special “New Mover offer” to come in. I’ve even given away a free product just for the new resident stopping by to meet us. Why? Because if they actually do come by, they’re likely interested in “checking us out”. So why not give a gift to welcome then to the neighborhood.Who are they doing to think about when it’s time to see the chiropractor?

Other than the letter, you’re going to need a quality list of new movers to your area. Preferably from a low cost source that can give you names and addresses each month as people move in. I’ve used companies in the past where half my letters came back as undeliverable. But recently I’ve come across a company with exceptional service.

You can learn more about them at Movertrends.com. You’ll find their website very easy to use. I especially like how easy it is to drill down and pick the county or by zip code. (As a reader of this blog, you can use my discount code to get 33% off any order at MoverTrends.com. All you have to do is click through the link below.)

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How many addresses should you start with? The answer will depend on your monthly budget for marketing. But I recommend at least 500-1000 names to start with. At the low price and with the above mentioned discount code, the addresses are only around 20 cents per name. So you may want to even go back and grab the last 3 months of movers as many of them are still looking for a chiropractor.

How to Get My New Homeowner Marketing Letter.

Are you concerned about what kind of letter to send out? Writing a marketing letter is not your favorite thing to do between seeing patients?

No worries. I’ll give you a copy of my letter for free. All you need to do is forward your email receipt from your Mover Trends order to our email: support at dcpracticetools.com (with the @ sign instead of the “at”). My staff will then send you (via email) my new homeowner letter in MS Word format, so you can edit as needed. Then, just have your CA print the letters, stuff them and stamp the envelopes.

Of course you could choose to send a postcard instead to save a few pennies. But I’ve found a letter to be more personal and get a better return on my money. These new movers already get a ton of postcards in the mail. Your postcard is likely to end up in the same places as the rest…in the trash can.

How many new patients can you expect from this type of campaign each month?

Depending on how many people move into your area each month, and what your budget is, you could get anywhere from 1-10 new patients a month. Not bad for something simple and inexpensive like mailing a new mover letter.

Grab the list of new movers to your zip code by visiting…

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