Marketing With Direct Mail

2013-12-30T18:08:07+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing|Tags: , , , , , |

Has the internet replaced 'snail mail' when it comes to marketing? A recent study by Vertis Communications in Baltimore found that 46% of adults responded to direct mail in 2007. This is only slightly down from 47% in 2003. As powerful as the internet is (and you should be using internet marketing in your practice), advertisements [...]

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Chiropractic Marketing And Your Purpose?

2008-10-16T09:33:47+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

What is the purpose of your practice? Is it to help people or to make money? Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It's often quoted in some "rah-rah" chiropractic seminars that if "you just help the patients the money will follow."  While this quote has truth to [...]

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7 Ways To Win During The Recession Part 2

2008-10-13T19:20:56+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

In my last post, we discussed how you could start preparing for economic change. Today I'll continue with the last 3 steps you can take to win during the recession. 5. Get out of debt. If you've ever had a slow month of collections, you realize how tough carrying debt can be. You're debtors don't care [...]

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7 Ways To Win During The Recession Part 1

2017-03-24T15:57:35+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

Whether the economy is really in a recession or not, all the doom and gloom broadcasting 24/7 from the news media makes people panic. While some patients may begin to clinch their wallets a bit tighter, here are some ways you can survive, even thrive during the so called recession. 1. Only use marketing that works [...]

3 Big Mistakes I Made In Marketing My Practice

2008-10-02T09:30:37+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Do you ever look back and think about the mistakes you made in your business? Do you have wonder how much money those mistakes cost you? In this post, I'm going to cover 3 big mistakes I made early on in marketing my practice. If you're just starting a practice or buying a new practice, you [...]

5 Low Cost Chiropractic Marketing Strategies

2017-03-24T15:55:23+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals|Tags: , , , |

You can either spend money to market your practice, do all your marketing for free (not recommended) or do a combination of both (highly recommended). Here are 7 marketing strategies that that work well and cost little to no money: 1. Send a "stick" letter In the marketing world, campaigns that help people stay with you [...]

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4 Internet Marketing Strategies For Your Practice

2017-03-24T15:48:36+00:00 Categories: Chiropractic Marketing, Internet Marketing, Tools|Tags: , , , , , , |

Technology has produced new chiropractic marketing techniques in the past 5 years. However, most chiropractors still do not use (or do now know how to properly use) these new strategies to grow their practice. You can be at an advantage if you master these skills before the majority does. Here are four automated marketing tools that [...]

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Chiropractic Marketing And How Patients Think

2017-01-23T12:18:43+00:00 Categories: Chiropractic Marketing|Tags: , , , , |

Have you ever thought about how patients think? When I first started out in practice, I didn't really care what patients thought about their health problems. I was the doctor, and I was just going to tell them the "truth" about what was going on and how to fix it. You can imagine how many patients [...]

4 Strategies To Convert Web Traffic To New Patients

2008-06-26T16:10:28+00:00 Categories: Chiropractic Marketing, Internet Marketing, Uncategorized|Tags: , , , |

In a previous post, I gave 7 strategies for getting more traffic to your chiropractic website. Traffic is a good thing, but converting this traffic to new patients is much more important. It's better to have 10 paying new patients per month, than to have 1000 (non-paying) visitors to your website any month that . Here [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.