chiropractic marketing ideas

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What is Branding and How it Applies to Chiropractic Marketing

By | 2013-08-23T18:05:05+00:00 August 23rd, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

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Do You Have These 3 Fears of MD Referrals?

By | 2012-04-20T19:33:39+00:00 March 20th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, PI Marketing|Tags: , , , , , , , |

This is a guest post by Dr. Jonathan Walker For most chiropractors, receiving referrals from medical physicians is looked upon with a healthy dose of skepticism. If you’ve been in practice for a long time you likely remember a day when MDs would just as soon refer their patient to a witch doctor as a chiropractor. [...]

The Truth About Spinal Screenings

By | 2012-03-21T10:16:10+00:00 June 7th, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

This recommendation may come as a shock to you, as I have often times said spinal screenings are a waste of time for most doctors. And I still tell my clients and customers that screenings are not the best use of your time. As the doctor, it is not wise for you to go and spend [...]

Is Carl Going to Be Your Patient?

By | 2013-12-30T12:39:08+00:00 May 23rd, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Carl has sciatica. He knows this because his wife used that medical thingy online where you put in your symptoms and it tells you what you have. Carl hates this constant, annoying pain in his right buttocks and leg. Carl has had back pain in the past, but that went away 2 years ago. Now it's [...]

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Chiropractic Marketing Is A Changing

By | 2013-12-30T14:55:19+00:00 June 22nd, 2010|Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , , , |

As Bob Dylan once sang, 'times they are are a changing', and this is especially true in the profession of chiropractic. Most of you can feel it, knowing that there is a wind of change blowing through our industry. Currently it may feel like a small breeze. But soon I fear it will be a strong, [...]

Instantly Become A Recognized Expert

By | 2011-05-11T11:15:43+00:00 August 10th, 2009|Categories: Chiropractic Marketing, Tools|Tags: , , , |

One of the best ways to "wow" new patients and get patient compliance in your treatment plans is to be recognized as an expert in your field. Getting more letters in the form of degrees after your name can help some. But there is a better way. Do you know the fastest way to become an [...]

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5 Niches to Focus on In 2009

By | 2009-07-06T15:19:21+00:00 July 6th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , |

To bring in high quality new patients, you need to focus on specific niche markets. A niche market is simply a "subset" of a larger market. There is everyone who could be a chiropractic patient, but within that group, you can divide them even further into specific niches. Niche marketing can make a huge impact on [...]

Marketing With Direct Mail

By | 2013-12-30T18:08:07+00:00 April 2nd, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing|Tags: , , , , , |

Has the internet replaced 'snail mail' when it comes to marketing? A recent study by Vertis Communications in Baltimore found that 46% of adults responded to direct mail in 2007. This is only slightly down from 47% in 2003. As powerful as the internet is (and you should be using internet marketing in your practice), advertisements [...]

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Chiropractic Marketing And Your Purpose?

By | 2008-10-16T09:33:47+00:00 October 16th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

What is the purpose of your practice? Is it to help people or to make money? Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It's often quoted in some "rah-rah" chiropractic seminars that if "you just help the patients the money will follow."  While this quote has truth to [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.