Make Your Marketing More Profitable

2014-01-24T16:15:45+00:00Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , |

I think in order to know how to implement plans to make your marketing more profitable, you first need to understand why you need to market yourself and your practice, and agree that you will have to sink a portion of your money and time into several sources in order to maintain a profitable business. Inevitably [...]

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What is Instagram?

2013-09-20T19:18:29+00:00Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , , , , , , , , |

I’m sure by now you've heard about the mobile phone app Instagram. I almost hesitate to say this because some of us already feel a little intimidated and overloaded with social media, but… this one really shows potential for being a great marketing tool. Believe it or not it will add yet another avenue in promoting [...]

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What is Branding and How it Applies to Chiropractic Marketing

2013-08-23T18:05:05+00:00Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

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Do You Have These 3 Fears of MD Referrals?

2012-04-20T19:33:39+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, PI Marketing|Tags: , , , , , , , |

This is a guest post by Dr. Jonathan Walker For most chiropractors, receiving referrals from medical physicians is looked upon with a healthy dose of skepticism. If you’ve been in practice for a long time you likely remember a day when MDs would just as soon refer their patient to a witch doctor as a chiropractor. [...]

The Truth About Spinal Screenings

2012-03-21T10:16:10+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

This recommendation may come as a shock to you, as I have often times said spinal screenings are a waste of time for most doctors. And I still tell my clients and customers that screenings are not the best use of your time. As the doctor, it is not wise for you to go and spend [...]

Is Carl Going to Be Your Patient?

2013-12-30T12:39:08+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Carl has sciatica. He knows this because his wife used that medical thingy online where you put in your symptoms and it tells you what you have. Carl hates this constant, annoying pain in his right buttocks and leg. Carl has had back pain in the past, but that went away 2 years ago. Now it's [...]

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Chiropractic Marketing Is A Changing

2013-12-30T14:55:19+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , , , |

As Bob Dylan once sang, 'times they are are a changing', and this is especially true in the profession of chiropractic. Most of you can feel it, knowing that there is a wind of change blowing through our industry. Currently it may feel like a small breeze. But soon I fear it will be a strong, [...]

Instantly Become A Recognized Expert

2011-05-11T11:15:43+00:00Categories: Chiropractic Marketing, Tools|Tags: , , , |

One of the best ways to "wow" new patients and get patient compliance in your treatment plans is to be recognized as an expert in your field. Getting more letters in the form of degrees after your name can help some. But there is a better way. Do you know the fastest way to become an [...]

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5 Niches to Focus on In 2009

2009-07-06T15:19:21+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , |

To bring in high quality new patients, you need to focus on specific niche markets. A niche market is simply a "subset" of a larger market. There is everyone who could be a chiropractic patient, but within that group, you can divide them even further into specific niches. Niche marketing can make a huge impact on [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.