I know you might be wondering why people keep harping on having a Facebook page or you might be thinking that it is a complete waste of time. I’ll let you in on a little secret. Having a Facebook page for your chiropractic business is worth your time, BUT….you should not spend valuable time and energy making sure you post something on it several times a day, nor should you concern yourself too much with how many followers you have.
This might sound very strange but lets face it; social media is a strange phenomenon, but as strange as it is, social media is here to stay. However, which site you frequent the most has now become more of a choice for many. A lot of people are trending (yes, people are trending) with other social media platforms, not so much on Facebook as they were a few years ago. In fact many more are getting their social media fix on other sites such as Twitter, Google+, Instagram, Pinterest and LinkedIn.
You could say the social media sands are shifting. If so, then why am I writing this post on building up your Facebook page?
Simply because Facebook is still here and it’s still free and a chiropractic business like yours can benefit significantly if you create a business page and let it build organically.
Let’s begin with FREE. No cost. It takes no cash to create, build and maintain a business page on Facebook. It will take about 30 minutes to set up. Then you will send an invite to all of your friends on Facebook and within the hour you will have a business page and followers.
To help you build it’s presence organically, you will need to do just a few more things.
- Add all of your contact information in the “about” area and if you don’t create a tab with a map, at least link your address so when clicked it will lead to a map. Include what services you offer in your practice; chiropractic, massage, nutrition, physical therapy.
- On your personal profile, in the about section, but sure to show that you are the owner of your chiropractic practice and link that title to your Facebook business page. Especially if you are known on your personal page as Dr., this helps when you comment or like on other people’s posts or if your in groups, they see that you are a doctor and believe it or not, people do click on names and check out their profile pages, even more if you are vocal on various subjects.
- Populate the cover photo area. Use your banner from you blog or go out and snap a photo of your office sign or use your logo.
- Populate your profile picture too. Use a photo of you or your practice logo, something that others will recognize as you.
- Link your Facebook posts to feed to your Twitter. Kills two birds with one stone.
- Got a website? Blog? Put a Facebook like box or at least a link back to your Facebook page so your website traffic will find you.
Of course if all of this is more than you want to deal with, there are those who will do it for you along with building a chiropractic website. You can have all your social media, blogging and more done for you, even if you’ve already established a page. You can find out more information about that at HERE.
Now that your all set up and ready to go or even if you’ve tweaked a few things on your existing page, you are ready to post, promote and pose questions to your audience.
Do you offer massage in your office? This would be a great place to tell people about that. How about nutrition? Tell people about it on your page. Don’t forget you can share your posts to your personal page so your friends see it.
Be bold and go so far as to ask your friends to share your posts, of course people will what to share quality content and great photos.
If you missed it, I wrote a post a few weeks ago on Optimizing Facebook and Twitter Posts in Your Chiropractic Marketing, there are some great tips that work really well.
Forget what the naysayers are telling you about your posts not being seen by all of your followers. It’s okay, your only concern should be to post content that will help you serve your prospective patients, current patients and your community’s needs and interests.
Remember, your Facebook page is just a marketing tool, not the whole toolbox.
Be sure to let us know about your page, find and follow DC Practice Tools on Facebook too.