Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

Coaching clients and blog subscribers are always asking me where they can find certain marketing tools and services. Here’s a list of 5 products/services I recommend you check out and use to grow your practice.

The Chiropractic Dashboard
The Dashboard does quite a bit for chiropractors. It’s a proprietary system that educates patients on why they should come in to see you and does so over time. For example, when a person searches for “fibromyalgia” on the web and finds your dashboard website, they will be shown a video about how you can help with fibromyalgia. They also be asked to leave their name and email for followup. Then the dashboard will send out pre-written emails from the doctor educating the prospect and giving them a special offer to come in for an exam.

Social Marketing
By now, everyone has heard of social marketing sites like MySpace, Facebook, LinkedIn, Youtube, and Twitter. Millions of people use these sites every day to connect to others on the internet. But did you know you could use them to bring in more new patients to your practice? In this course, Matthew Loop reveals how he mastered social marketing to add a consistent flow of new patients every month. I’ve known Dr. Loop for almost a year now, and I have to say he stays on the cutting edge of internet marketing.

Dinner Workshop DVDs
If you’re not familiar with a dinner workshop, it’s basically a short talk or “lay lecture” held outside your office for your patients and their guest. When I first heard about dinner workshops, my first thought was that #1.) it was going to be too much work and #2.) you would have to drag your patients to come. But after getting Chris Burfield’s “The Dinner Workshop” DVD course, both of these concerns were put to rest because he included the steps and tools to make it easy. I’ve known Chris for many years, and he knows how to build a successful practice. He’s definitely created an easy step-by-step instruction on how to do do dinner workshops with all the flyers, forms, scripts, and a DVD showing you how to promote it in your office.

Instrument Adjusting Profits
Did you know using an adjusting instrument in your practice is a huge marketing opportunity? The Instrument Adjusting Profits course will show you how to make use this opportunity. Dr. Orsansky and Dr. Dan have created specific marketing pieces and strategies to focus on the instrument adjusting niche. (They’re currently giving away some free bonuses for anyone who grabs their course.) Even if you don’t use an instrument full time, it’s a good idea to get this course and add those new patients to your practice who are looking for an “instrument chiropractor”.

Last week I announced the contest for a free membership to my upcoming chiropractic internet marketing course. It was difficult to pick a winner, since both entries were ready to dive into internet marketing and could use the program immediately. But in the end, I had to make a choice.

I picked…Dr. Terry Crow.

Hi, Mike!

Pick me, pick me, pick me!!!

I am 47, a Chiropractor since age 24. I either have to learn a better way to do marketing, or figure out how to get one of those good jobs in Iraq. Seriously, I am a willing student and I have very little money right now, so I need you to pick ME!!!

I chose Terry because he’s in need of learning new marketing strategies and could really use the training. Congratulations Terry!

I’ve been getting a few questions about the course. I thought I’d post the answers to the two most commons ones…

“What If I Have A Website, Isn’t That Good Enough?”

Many chiropractic offices have a website. A website that has not changed much in the last year.

In the early days of the internet, all you needed was a static old-fashioned, brochure type website. This would work well because there were so few websites online and your competition there was slim. These websites aren’t very effective anymore and are becoming the bland standard that everyone else is putting up.

What are people to do when they arrive at a website like that where there’s no clear purpose for them to follow?

It’s crazy to think they’ll just browse around and somehow stumble upon the action you want them to take. I see this all the time. Most chiropractors and web designers have not taken the time to map out any kind of a process for conversions on their website. It just confuses people and they use the back button or get lost poking around without taking any kind of action that convinces them to call your office.

Plus in today’s marketing message frenzy, you need more than just a website to convince new patients to choose you for their health problems.

“Does This System Work With Decompression Marketing?”

ChiroMarketing Academy can be used to market any of the services you provide in your practice.

With lead-generation newspaper ads getting so competitive and declining in effectiveness, the internet is the smartest place to market your spinal decompression machine.

In fact, there is a way to tell exactly how many people are searching for a spinal decompression clinic compared to other terms on the internet. Just by knowing this information and using it in a special strategy, you can be way ahead of other decompression clinics in your area. I teach this strategy in Lesson#10.

I’ll just say that if you’ve spent as much as you have on a decompression machine, you should be using every possible marketing method you can to stay ahead in this very competitive market.

Tomorrow, at 10AM Central time, the website for the course will go live.

The first 10 doctors that order will get a free Newspaper ad I wrote that makes me a 10 to 1 ROI every time I run it.

The first 100 doctors that order will get a s$100 off the membership price.

I’m excited for how this course is going to help hundreds of chiropractors learn effective internet marketing.